Mhairi Petrovic

Mhairi (pronounced va-ri)- is the Founder of Out-Smarts Marketing Inc. a boutique marketing consultancy that works with organizations to build their presence and grow their business online.

Passionate about social media and internet marketing, Mhairi blogs and podcasts regularly and puts her knowledge, resulting from almost two decades of online marketing experience, to good use to bridge the gap between technology and business.

Mhairi has presented seminars on social media and Internet marketing at Small Business BC since 2009.

Michael Marsland-Root

Michael is the owner and creative director of Red Five Design. He approaches design with one simple idea in mind, that graphic design has a job. Graphic Design must effectively communicate a client's message to the target audience and then cause a desired response.

Michael Menashy

Eighteen years ago, Michael Menashy was on a business trip to China when the factory owner invited him to his boardroom and demonstrated the proper way to brew tea. It still amazes him the intricacies and details about each part of the process. The tea was an oolong with a delicate floral scent and a hint of toasted walnuts. With that, Michael started his journey to introduce tea to the world, and his subscription service Tea Sparrow has been an important step along the way.

Michael Steele

Michael Steele is the co-founder of The Good Stuff, a Vancouver-based eCommerce/subscription company. They deliver ready-to-blend superfood smoothies right to your door. Before that, he was the Marketing Manager at, a San Francisco-based B2B SaaS company, and before that Marketing Manager at Lighthouse Labs, Canada's largest coding bootcamp. In his free time, he enjoys yoga, writing and basketball.

Michelle Malpass

Michelle Malpass is the Director of Community Performance at Traction on Demand, a tech company in Burnaby BC. She combines her non-profit background with the resources available at Traction to support our local community, empower staff to become philanthropists, and enable non-profits to become more efficient through the use of technology, so they can focus more on their mission.

Michelle is the former Executive Director of the Take a Hike Youth Risk Foundation where she was responsible for fundraising, volunteer engagement and program growth. She truly believes that companies have an incredible opportunity to create positive change if they leverage their time, talent and treasure in a meaningful way.

Michelle earned her BA in Communications and played varsity softball at SFU, before her enthusiasm for adventure took her across Canada, Europe, Central and South America.  She is passionate about the outdoors, playing hockey, and supporting great causes.  She calls her workdays at Traction her ‘days off’, with three young kids keeping her busy at home!

Mike Hardy

Mike currently leads a team of advertising consultants working with hundreds of small & medium sized businesses across the province helping them to successfully transition from traditional advertising programs into full multi-media solutions. Prior to managing his team of consultants, Mike spent seven years working directly with Yellow Pages largest advertisers guiding their transformation from primarily print based programs to cutting edge online leaders in their industries. Mike has a true passion for working with businesses of all sizes, ensuring they stay on top of the ever-changing landscape of online marketing.

Miranda Lee

As an Information Officer at Insurance Bureau of Canada, part of Miranda's role involves providing consumer information and education.  She is a frequent presenter on home and business insurance to a variety of audiences.

Monique Cherrie

After nearly 20 years working with customers in both B2C and B2B relationships to achieve success in sales and growth, Monique Cherrie decided make a change and launch her own business. After a trip abroad with her family she became intrigued with the notion of pop up shops and the way they enable any size business to instantly achieve exposure, experiment with new branding, or just engage directly with their existing customers. With creating memorable experiences that leave a lasting impression as her motivation, Monique decided she wanted to help this model grow in Vancouver and Canada. Since the beginning of 2016 she has been the driving force behind Makeshift Spaces. With her experience in event management she has hosted art galleries, pop up shops and markets, as well as hosting events for international tourism, motivational speakers, and fashion designers.

Morgan Beall

Morgan is part of the Community Investment team at Vancity Credit Union working as one of two microfinance program managers.

Morgan Fraser

Morgan Fraser is the UX Designer for thisopenspace, a marketplace that makes it easy to discover and book unique spaces for pop-up retail, events, productions, and workshops. At thisopenspace, Morgan leads the design of the online platform which helps hundreds of local makers, designers, and artists find short-term space. She holds a B.A. in Interactive Art and Technology from Simon Fraser University.

Nadia Stefyn

Nadia Stefyn is a web content writer, strategist and coach. Through her business, she helps business owners perfect their online voice, promote themselves through meaningful web content, and connect with their customers. She also offers coaching and content strategy sessions for business owners wishing to write their own content. Contact her at +1 778 888 5146, connect on LinkedIn or check out

Natalie Ferrari-Morton

Owner and maker of East Van Jam, Natalie Ferrari-Morton is a foodie at heart.  Motivated by indulgent, yet healthy food, East Van Jam was born from a desire to share an alternative to the status quo while celebrating the beautiful produce BC has to offer.  Never known for taking herself too seriously, every character representing each flavour has a little silly make-believe back-story adding extra depth to the jam experience - and in turn, feeds her need for whimsy and humor.

A graduate of the school of life, Natalie has been hard at work since the age of 17 picking up skills and tricks to make her way boldly through life's challenges and joys.  With retail management experience, a pilot's licence, project management work in the corporate sector, parenting two strapping boys, earning the unequivocal title of 'Expert Canner' and self-taught business person, Natalie has a well-rounded wealth of knowledge on how to build a grass-roots business from the ground up.

When not changing the world through great-tasting food, Natalie can be found gardening with her husband, baking pies or chasing her boys around with the aim of embarrassing them somehow.

Follow along on Instagram under @eastvanjam


Natasha Jategaonkar

Natasha is a lawyer practicing labour and employment law with the Vancouver office of Mathews Dinsdale & Clark LLP. She advises employers on a wide range of workplace issues including employment standards, collective bargaining, occupational health and safety, and human rights.

Before entering law school, Natasha worked for several years as an epidemiologist and health researcher in the areas of women’s health, addictions, and housing. Natasha has lived in places all across Canada and has been happy to call Vancouver home for thirteen years.

Natasha Neale

Natasha Neale is one half of Little Mountain Shop and co-founder of Note—a boutique bookkeeping company for creative professionals and small businesses. Natasha is all about community building, whether it’s hosting a rotating roster of branded pop-ups, or crunching numbers for her clients. When not at the pop-up space, you can find Natasha and her Shiba Inu, Ryu, walking around Mount Pleasant.

(Natasha right, shown here with Alice Bai)

Nathen Shandler

Nathen Shandler is the Co-Founder of Beljam’s Waffles, a food truck started in 2012 with his wife, Sophena. Since 1988 to today, Nathen has also been a Media Producer for London Drugs, creating corporate videos and staging the company's special events.

The idea for Beljam's came from his wife who thought that the world needed waffle shops in the mall. But the cost involved in opening a mall food court establishment was sobering, so on the advice of their accountant, Nathen and Sophena decided to open a food truck as a proof of concept for their food.

From the need to serve waffles to a pedestrian clientele, there was born a new way to serve waffles without sitting down with a fork and knife: the hot waffle cone! Now patented in Canada and Patent Pending in the United States, Nathen and Sophena's plan (if the US Patent is obtained) is to open multiple food court locations, and ultimately franchise and license Beljam's Waffles across North America.

Neil Thomson

Neil Thomson's professional experience includes six years working with management consulting and financial services firms in London, UK, helping global organizations improve various aspects of their business. This includes exposure to the organizational culture and operational landscape of five multi-million dollar and publicly listed companies. His industry experience includes management and technology consulting, e-commerce, clean technology, clean energy, carbon markets, investment banking, wealth management, and insurance.

Nicola Jones-Crossley

At Futurpreneur, Nicola works with start-up entrepreneurs to support them in the initial stages of their business, connects with mentors across sectors and collaborates with community partners to build a strong entrepreneurial ecosystem in British Columbia.


Olivia Canlas

Olivia Canlas is the Co-Founder and CEO of meowbox and brings to the role 18 years of operations and management experience. She is also an Associate Member of the Cat Writer’s Association, a Northern Alberta Institute of Technology graduate, and a self-confessed Instagram addict.

Oyen Wiggs Green & Mutala LLP

Oyen Wiggs Green & Mutala LLP is Western Canada's largest independent intellectual property law firm. We practice intellectual property law exclusively and deal with the full range of legal matters in this field, including patents, trademarks, copyrights, industrial designs, trade secrets, computer and Internet law, technology transfer and licensing, and related litigation.

Oyen Wiggs Green & Mutala LLP

Oyen Wiggs Green & Mutala LLP is Western Canada's largest independent intellectual property law firm. We practice intellectual property law exclusively and deal with the full range of legal matters in this field, including patents, trademarks, copyrights, industrial designs, trade secrets, computer and Internet law, technology transfer and licensing, and related litigation.

Paul Bergin

Paul Bergin has over 30 years of experience in workplace health and safety. 20 of those years were spent as a health and safety professional in heavy manufacturing, while he's spent the last 10 years at WorkSafeBC as a Prevention Officer. He specializes in the prevention of bullying and harassment in the workplace. Paul has completed the Environmental and Occupational Health Program at the University of Victoria.

Peter Brady

Peter Brady is the Director of Corporate Finance for the British Columbia Securities Commission.  His division oversees capital raising and corporate disclosure for British Columbia, including policy development and compliance. Prior to joining the BCSC, Mr. Brady served as General Counsel of Qtrade Financial Group, an integrated financial services company, for over five years.

Public Services and Procurement Canada

Public Services and Procurement Canada was created in 2005 within Public Works and Government Services Canada (PWGSC) to advocate on behalf of small and medium enterprises (SMEs) in federal procurement