Kalle Sveder

As the Regional Manager for Western Canada at Salesforce, Kalle Sveder helps small businesses grow by developing strategy, processes and implementing best in class technology. Before Salesforce, Kalle co-founded Vancouver based music-tech startup, SKIO Music. As the Chief Operating Officer at SKIO Music, Kalle was responsible for product-market fit, sales and marketing strategy, business development and general business operations.

Karley Cunningham

Brand & Strategic Positioning Expert, Karley Cuningham takes businesses from overcrowded,
competitive spaces out into blue ocean territory where they can confidently
stand-out and thrive. Companies that want to be distinct in their marketplace retain Karley
to sharpen their value proposition, so it cuts through the noise.

Providing business leaders with the critical strategies and tools needed to charge a
premium, attract and retain ideal clients, develop a great company culture and outpace
their competitors, Karley’s international client-base benefits from accelerated growth,
increased profit and stability

As a former pro athlete, Karley is performance driven. An avid mountain biker, she is a two time finisher of the BC Bike Race, a seven day, 325 km stage race. When not focusing on the business or networking, she can be found challenging herself, either on her bike, running or hiking single-track trails throughout the Pacific Northwest.

Kelly Walker

Kelly Walker is the President of Uniserve Communications. He has worked with a large number of multi-sized organizations in architecting, developing and supporting their technical infrastructure and strategic digital transformations. A highly experienced technical executive, driven to provide unique, cutting edge solutions to complex business requirements, helping to educate businesses on best practices when employing technology has been at the forefront of his personal mandate. As with numerous entrepreneurs in BC, Kelly created his first business with the help of Small Business BC and is grateful for the opportunity to give back by providing his knowledge and experience through an informative webinar series.

Kelsey Jorssen

Kelsey Jorssen is a social media expert and founder of Jorssen Media.

Jorssen Media is a digital marketing company in Vancouver with the goal to help grow businesses, but who may not require employing someone in-house, full time. They are happy to step in whether you’re a startup, non-profit or an established business. They aim to provide affordable options, and as well create digital marketing solutions that are simple and easy to convey. They strategize with you to take out the confusion and offer straightforward and elegant ideas.

What can clients expect when they attend a seminar hosted by Kelsey?

"To be able to see the importance of building an online community, which can lead to sales and then a loyal customer. It's my goal for them to learn how every action they conduct online is connected and can support their business goals."

Laura Aveledo

Laura Aveledo is the Business Planning and International Trade Advisor. Laura takes her clients on a “business planning journey” which includes research, evaluation and development of business strategies and defining actions to encourage business growth.

Leon Wong

Leon Wong started Leontrepreneur Education Inc. in 2017 to help small to mid-sized businesses grow. By providing Digital Marketing services such as SEO, SEM, Social Media and Paid Ads, he has helped businesses meet their goals through unique and personalized strategies. Aside from being a Digital Marketing Strategist, Leon is also an instructor who takes joy in educating people about promoting brands online. 

With over 8 years of industry experience and having taught over 300 students, Leon and has had the opportunity to work with small, local businesses to global, million dollar franchises. He is married and is an animal lover who adopted 2 cats and owns 2 dogs.

Liisa Atva

Liisa Atva is a Chartered Professional Accountant and Chartered Business Valuator (CBV). She has valued both large and small businesses and appeared as an expert witness in court on valuation matters.

Liisa has also been a CFO for companies in the manufacturing, software, mutual fund and venture capital industries. Subsequently, she spent nine years on the deal team of an investment bank specializing in structured finance transactions. She has taught at the SFU Beedie School of Business, and rewrote the UBC Sauder School of Business Real Estate Appraisal Program’s online course on business valuation.

Although Liisa has worked for a number of large businesses she has a soft spot for the smaller ones. When she was a teenager it was the owner of an auto body shop that first sparked her interest in a business career. Her focus now is writing, teaching and mentoring business owners and students.  In addition to her Canadian experience she has lived and worked in Bermuda, Australia and the USA.

Liisa has been published in The Globe and Mail, Huffington Post, The Vancouver Sun, The BC Shipping News and The Journal of Business Valuations. One of her editorial pieces was a Google pick as top business story of the day. She is the author of The Ask: How Much is a Small Business Worth? and was awarded the Canadian Institute of CBVs 2018 Communicator of the Year award.

Louise Fogharty

Louise Fogharty is Vice President, Financing & Consulting for South Fraser Area at BDC.  She is also the Executive Sponsor of the Bank’s Women Entrepreneurs’ initiative for the BC & North region.

Lynn Murad

Lynn is a Health Promotion Specialist, who’s been working on the Healthy Workplaces program as part of the Canadian Cancer Society since March 2020. She has a Masters in Public Health and an Undergraduate Degree in Biology and has been working in the Healthcare sector for the past 10 years.

Marc Kuo

Marc is the founder and CEO of Routific.  Routific is a smart logistics platform that optimizes routes for last-mile delivery fleets, saving businesses up to 40% on time and fuel. Today, the power and efficiency of our proprietary algorithm combined with a stellar user experience makes Routific the best routing solution for the small and mid-tier market.

Marilyn Sing

Marilyn Sing, CIPP/C  (Certified Information Privacy Professional – Canada) started IPP Consulting (IPP) in 2016. Based in Victoria, IPP focuses on helping small to mid-sized businesses to meet their obligation to operate in compliance with British Columbia’s and other applicable privacy laws

Marina Bertoldi

Marina Bertoldi is an entrepreneur at heart.

She holds a post-graduate degree in management, another in financial planning and she's currently finishing a Masters in Digital Media. After co-founding and managing three businesses in her native Brazil, Marina decided to change careers and move to Canada in pursuit of new opportunities. She has always been drawn to creative problems and people to want to make an impression in the world.

Marina's passions are entrepreneurship, business strategies and innovation.

Mark Eversfield

Mark is a Market Research Analyst and has worked at Small Business BC for over 25 years. He specializes in helping clients with market research.

Marta Rzeszowska

Marta is currently the Director of Portfolio Product Management , Payments & Retail Solutions at Moneris.

Martin Bedard

Originally from Quebec City, LCol Bedard joined the CAF as an RCEME Officer in 1983 and graduated from the Royal Military College of Kingston in 1988 with a Bachelor in Mechanical Engineering.

The first part of his career was focused on leading equipment maintenance organisations in Canada and abroad. Since 2010, most of his employment has been supporting in-service or acquisition program and integrated project management team at NDHQ Ottawa.

He has more than 8 years of experience working abroad with NATO nations. He is now embedded with the NATO Procurement and Support Organisation (NSPA) in Capellen, Luxembourg, which is the largest procurement agency within NATO. He is ready and motivated to assist Canadian industries getting the most of those NATO business opportunities.

Mary Charleson

Mary Charleson, is a marketing speaker, educator and strategist. She is the author of two books, Word of Mouth Mouse & Mobile and Five-Minute Marketing, each featuring tips for the time-starved business leader.

Melanie Rupp

Melanie Rupp, MBA, is the Director, Loans & Advisory Services for Women’s Enterprise Centre (WEC), based in our Vancouver office. WEC is a non-profit organization devoted to helping BC women start, lead and grow their own businesses, providing business loans, skills training, mentoring, advice and resources from our three offices in Kelowna, Vancouver and Victoria.

Mhairi Petrovic

Mhairi (pronounced va-ri)- is the Founder of Out-Smarts Marketing Inc. a boutique marketing consultancy that works with organizations to build their presence and grow their business online.

Passionate about social media and internet marketing, Mhairi blogs and podcasts regularly and puts her knowledge, resulting from almost two decades of online marketing experience, to good use to bridge the gap between technology and business.

Mhairi has presented seminars on social media and Internet marketing at Small Business BC since 2009.

Michèle Hamilton

Michèle Hamilton is the Managing Director of Think Local First, a membership-driven non-profit that supports local, independent businesses in Greater Victoria. The aim of the organization is to create awareness around the power we all have to support our community with our shopping dollars. We strive to encourage people to purchase products and services from local businesses so we can keep Greater Victoria a vibrant, economically healthy, sustainable community. We also provide support to our 200+ business members through our website, app, networking events, social media channels and co-op advertising opportunities.

Mike Gaba

Mike Gaba believes today’s entrepreneurs are the most innovative in Canada’s history and that their potential for success knows no bounds. As the Manager of Business Development at TruShield Insurance, Mike understands entrepreneurs and the risks that startups face. He enjoys providing simple insurance solutions for complex businesses and makes insurance easy to understand. Because TruShield is a specialty insurer for entrepreneurs, startups, and small to medium-sized businesses, Mike, and his team help business owners get the insurance they need at pricing they will not find anywhere else.

Natasha Jategaonkar

Natasha is a lawyer practicing labour and employment law with the Vancouver office of Mathews Dinsdale & Clark LLP. She advises employers on a wide range of workplace issues including employment standards, collective bargaining, occupational health and safety, and human rights.

Before entering law school, Natasha worked for several years as an epidemiologist and health researcher in the areas of women’s health, addictions, and housing. Natasha has lived in places all across Canada and has been happy to call Vancouver home for thirteen years.

Nate Toevs

Nate Toevs is an Employer Outreach Developer for the Neil Squire Society, a national not-for-profit empowering Canadians with disabilities for over 30 years. Nate provides education to business communities and service providers across BC about the Technology @ Work program, which assists people with disabilities, overcome work or volunteerism-related barriers.

Nicola Jones-Crossley

At Futurpreneur, Nicola works with start-up entrepreneurs to support them in the initial stages of their business, connects with mentors across sectors and collaborates with community partners to build a strong entrepreneurial ecosystem in British Columbia.