Michèle Hamilton is the Managing Director of Think Local First, a membership-driven non-profit that supports local, independent businesses in Greater Victoria. The aim of the organization is to create awareness around the power we all have to support our community with our shopping dollars. We strive to encourage people to purchase products and services from local businesses so we can keep Greater Victoria a vibrant, economically healthy, sustainable community. We also provide support to our 200+ business members through our website, app, networking events, social media channels and co-op advertising opportunities.