Your website copy has the potential to convert new visitors into customers if it’s written effectively. It should speak directly to your customer’s pain points but also align with Google’s frequently updated search rank factors.
Get ready to kick off the New Year with strong, consistent results on your social media networks! While social platforms are continuously evolving with new features and functions, the “must-do” steps remain the same.
I initially shied away from content marketing. However, it wasn’t long before I saw how valuable it could be as a way to grow my audience and build my brand. I soon began creating quality content on my website to share via blog posts and through email marketing.
Regardless of your industry, marketing and sales are always going to be some of the fastest moving parts of your business. Using them to stay in touch with your customers can be a challenge, but it’s becoming increasingly difficult with the advent of social media. Social media is how customers […]
Having a well maintained Facebook page is an important component of your company’s digital strategy, especially if your target audience is consumers. It used to be that when you posted an update to your Facebook page, most of your followers would see it. Now, it’s not so easy. Since 2012, […]
Well, everyone’s actually competing for pageviews, hits, numbers, share of attention, RTs, shares, pins, love, kisses, etc. Whatever your metric, it’s a dog eat blog world out there. When I work on content strategy with my clients, we start with these 5 content essentials.
When it comes to restaurants, one of the main things people want to know are what’s on the menu, what’s the price, and how far do they have to go to get it. Mobile Marketing is a great way to reach people on the go. If done strategically, the direction […]
A lot has happened this Spring in the world of social media. This is largely thanks to the hugely popular South by Southwest (SXSW) conference, where social media platforms, apps, and other digital media resources announced major updates and upcoming launches. Understanding the trends in functionality and the options available […]
YouTube is an essential marketing component for almost all companies these days. The process of uploading video content to the platform couldn’t be simpler, meaning it can be integrated into any marketing plan. Online video marketing provides businesses with the opportunity to build trust and establish themselves as an authority […]
In the digital age, your social persona and online brand reputation is very important. Contrary to what you might think, it’s not only about how other people are talking about you, it’s about your own interactions and consistency. Although authenticity is one of the most important rules of social, it […]