It’s hard to overstate the size of the global events industry. In 2019, over 1.5 billion people participated in business events worldwide, employing millions and directly contributing to our economies. Since March, this industry has been decimated by the realities of COVID-19. If it’s unsafe for people to gather in […]
“Restart” for Small Business
How to Reopen at Reduced Capacity Without Losing Money
Physical distancing and other COVID-19 health and safety requirements are forcing small businesses around B.C. to think creatively when it comes to operating at reduced capacity, and with very thin profit margins. Here are a few strategies you can consider to reopen at reduced capacity without losing money. Charge a […]
5 Post-COVID Cost Saving Strategies
COVID-19 could be with us for a while, making it vital to find places to trim costs and operate as leanly as possible in both the short- and long-term. Here are a few ways to save some money and boost your efforts to stay cash flow positive. Reduce […]
Reopening Safely: A Guide for B.C. Restaurants
Restaurants around B.C. are welcoming dine-in customers again after the Provincial Health Officer lifted the temporary order on in-person dining on May 19th, 2020. Here’s a guide for restaurant owners and operators on how to protect your employees and provide a safe and enjoyable dining experience for customers. Decide Your […]
15 Alternatives to Government Funding for Small Businesses
Most businesses grappling with the financial fallout from COVID-19 have taken advantage of support programs set up by the Government of B.C. and the Government of Canada. Proving the old adage that “it takes a village,” community organizations, private companies, and other non-governmental organizations have also stepped up. […]
COVID-19 Scams That Could Target Your Business
Small businesses can be targets for fraudsters at any time. CPA Canada’s 2020 Fraud Survey found that 34 per cent of Canadians have been the victims of online, credit card, and other fraud. It’s important to be especially vigilant during a crisis like COVID-19, when criminals prey on people’s fears […]
5 Post-COVID Changes That Are Here to Stay
Rarely has the world of work undergone so many fundamental changes in so short a time on such a global scale. It’s hard to imagine that we will ever completely return to the way we did things before. With that in mind, which of these changes could become a more […]
How to Protect Your Employees When Reopening
As an employer, it’s your responsibility to ensure a healthy and safe workplace for all staff. During the COVID-19 pandemic, this responsibility is more important than ever. As businesses make preparations for reopening under British Columbia’s Restart Plan, a robust health and safety plan must be central to your strategy. […]
Free Ways to Promote Your Business Online
The COVID-19 pandemic and need for physical distancing has changed the way many of us will shop forever. As more customers turn to online shopping, business owners have had to quickly pivot to fill this need. The early days of the pandemic were likely spent quickly building out this component […]
Brand Marketing Through the COVID-19 Pandemic
Brand Marketing during the COVID-19 pandemic represents the biggest challenge many marketers have faced in their professional lives. Since March, consumer habits have profoundly changed, with customers staying home, hunkering down, and obeying social distancing directives. Throughout these unprecedented times, businesses must adapt their messaging to match the prevailing mood. […]