A brand is a set of associations. Here’s how to make your company’s brand experience the best it can be.
Don’t fall for these common myths that could affect the sale of your business and ultimately the financial security of your family.
Everyone knows .COM, but what about all the other domain extensions out there? It’s important to understand your options for developing and marketing your brand in the online arena.
Four ways a business directory can help your business.
Are you liquidating your inventory for a new line of products, to move to a new location or to exit your business? Here are some strategies to get the most value for your assets.
Now that you’ve established your business, it’s time to focus on customer retention. Here are some strategies to keep your customers coming back.
Marketing starts with your customers. Find out how to reach your target market and communicate the benefits of your products or services to them through advertising, sales, PR and personal selling.