How to Use Analytics to Understand Your Online Audience

Thanks to tools like Google Analytics, it’s easy to pull the statistics on who is visiting your website (i.e., their age, location, gender, etc.) and create a general profile of your audience.

Small Business Trends for 2017

The only constant in the world is change. And working at Small Business BC, I experience the province’s changing business trends first-hand. Over the past year, businesses that are on the leading edge of “disruptive technologies” have come to me for market research assistance. Drones, Virtual Reality, Big Data, and […]

Social Enterprise Sector Survey

Gain valuable market research data and insight into the social enterprise sector with the Social Enterprise Sector Survey database. The purpose of the database was to support the development of the social enterprise sector in Canada by conducting surveys that highlight the size, scope and impact of social enterprises at […]

How to Test Your Business Viability Before Investment

You have a great idea for a business and the support of all your friends and family. But before you invest your time, capital and resources, you need to figure out whether it’s a viable business venture. Consider the steps below a business viability test for your idea. Viability measures […]

Market Research Mistakes to Avoid

Market Research helps to remove the guesswork from business decisions. Make sure to download Small Business BC’s Market Research Checklist. Download Now Market research is essential to understanding your customers and your competition. It provides you with intelligence that can help direct your business planning and strategy. The key […]

How to Discover Potential Customers by Using Twitter

Twitter is a highly effective sales tool for business-to-consumer (B2C) companies. However many businesses could do a better job of discovering potential customers. Here are three tools you can use.

Metro Vancouver Restaurant Profile – 2010

The Metro Vancouver Restaurant Profile is a comprehensive market analysis designed for entrepreneurs considering the expansion or opening of a restaurant in the Metro Vancouver area. Researched and professionally prepared by Small Business BC’s market research specialist, this report provides the necessary data to demonstrate demand, develop strategies for growth […]