What’s Happening in May 2019 at Small Business BC?

This May, we’re gearing up for a busy summer season with a packed slate of educational options at Small Business BC. As usual, there’s plenty of hustle and bustle at the station headlined by our monthly meetup event on May 23, Waterfront Chats. This month, we’re focusing on start-up […]

What’s Happening in March 2019 at Small Business BC?

Temperatures are rising, the days are getting longer and it’s time to pack away the snow shovels for another year. Spring is almost here and it’s the perfect time to refresh your small business knowhow with one of the informative and educational seminars on offer at Small Business BC. It’s […]

How to Use Market Research to Evaluate Your Business Idea

As entrepreneurs, we’ve all had moments of clarity where we feel like we’ve come up with the next big thing. These ‘eureka’ moments seem fantastic when written on a napkin, but there’s a process that needs to be followed to properly evaluate your business idea. How Market Research Can Evaluate […]

The Importance of Understanding Your Target Market

As a business advisor, I meet with many entrepreneurs who have a clear business concept but they lack a clear definition of their target market. Many of my clients say that “everybody” is their target market. That statement is one of the most common mistakes new entrepreneurs make. Sticking to […]