The Importance of Understanding Your Target Market

As a business advisor, I meet with many entrepreneurs who have a clear business concept but they lack a clear definition of their target market. Many of my clients say that “everybody” is their target market. That statement is one of the most common mistakes new entrepreneurs make. Sticking to […]

5 Tips to Create A Unique Value Proposition

One of the earliest questions you should be asking yourself as an entrepreneur is: “Why should customers care about my product or service?” In business parlance, your unique value proposition is what sets you apart from your rivals. It’s the secret sauce that makes your product something people should pay […]

Why Statistics Matter to Your Small Business… And Where to Find Them

Data has never played a bigger role in the life of an entrepreneur. Whether you’re starting, expanding, or closing your business, statistics will always make your life easier. As the saying goes, “Information is power” and statistics provide the power you need to succeed. Here are some of the ways […]

Small Business Week at Small Business BC

Small Business Week is October 16-20, 2017 and presents a welcome opportunity to acknowledge the contributions entrepreneurs and small business owners make to the Canadian economy, and our local communities. Events are taking place around the country, including here at Small Business BC. Together with the Province of British […]