When choosing a name for your business, consider the impact it will have on the outside world’s perception of your company.
As you may have heard, .XXX launched September 7. If you’re a small business owner and not selling products or services related to the adult entertainment industry, why should you care? Find out from Cybele Negris…
William Taylor, cofounder of Fast Company magazine, shared his thoughts on the importance of making your business memorable and finding your niche, at this month’s Art of Marketing conference in Vancouver.
Have you ever received a notice that someone who is trying to registered your trademark or company name as a domain name? Find out from Cybele Negris, co-founder of Webnames.ca, how to protect yourself from these aggressive marketing techniques.
Personal branding is not just for celebrities. Find out the importance of having your own personal brand and how to get your name out there from Rachelle Hynes, a graphic communications designer and brand strategist.
Most businesses want to know how they can protect their brand value by preventing other businesses from using a name that is the same as or similar to the name under which they do business.
What is typosquatting and how can you protect yourself against it?
What if someone registers your name and uses it to drive traffic to their website or to post objectionable material? Protect yourself by developing an effective domain strategy.
A brand is a set of associations. Here’s how to make your company’s brand experience the best it can be.