To do marketing right, you need to know who you are communicating to in order to figure out what you will be communicating. Once you’re clear on that, you need a marketing plan to guide your decisions on how to reach your customers.
While it may be easy to brush of your business cards as an afterthought, your card will say a lot more about your brand to the person receiving it than you may realize. Luckily, there are plenty of options available for you to create a unique and memorable business card.
How you present your small business is important. No matter how well you provide a service or product, there is one thing that can overshadow all your hard work: your brand.
It’s one thing to have your logo designed and to print your first set of business cards. But actively building your brand? That’s something entirely different. Luckily, building your brand doesn’t need to be (and shouldn’t be) a labour-intensive side project using these simple tips.
You may not realize it, but stories have a powerful role in how your customers interpret and perceive your business’ brand. But how do you harness this power to help successfully market and grow your business?
Social media might be foreign to many, but it’s a simple extension of traditional marketing: building an audience, growing awareness, promoting services and wares, and creating dialogue.
So you want to be recognized as an expert in your field? Someone who’s a specialist, who
If your mission statement is so vague that any organization in the world could adopt it, then it doesn’t do you much good. A mission statement should tell you why you’re unique in the world.
When choosing a name for your business, consider the impact it will have on the outside world’s perception of your company.
As you may have heard, .XXX launched September 7. If you’re a small business owner and not selling products or services related to the adult entertainment industry, why should you care? Find out from Cybele Negris…