It’s one thing to have your logo designed and to print your first set of business cards. But actively building your brand? That’s something entirely different. Luckily, building your brand doesn’t need to be (and shouldn’t be) a labour-intensive side project using these simple tips.
You may not realize it, but stories have a powerful role in how your customers interpret and perceive your business’ brand. But how do you harness this power to help successfully market and grow your business?
Social media might be foreign to many, but it’s a simple extension of traditional marketing: building an audience, growing awareness, promoting services and wares, and creating dialogue.
So you want to be recognized as an expert in your field? Someone who’s a specialist, who
If your mission statement is so vague that any organization in the world could adopt it, then it doesn’t do you much good. A mission statement should tell you why you’re unique in the world.
When choosing a name for your business, consider the impact it will have on the outside world’s perception of your company.
As you may have heard, .XXX launched September 7. If you’re a small business owner and not selling products or services related to the adult entertainment industry, why should you care? Find out from Cybele Negris…
William Taylor, cofounder of Fast Company magazine, shared his thoughts on the importance of making your business memorable and finding your niche, at this month’s Art of Marketing conference in Vancouver.
Have you ever received a notice that someone who is trying to registered your trademark or company name as a domain name? Find out from Cybele Negris, co-founder of Webnames.ca, how to protect yourself from these aggressive marketing techniques.
Personal branding is not just for celebrities. Find out the importance of having your own personal brand and how to get your name out there from Rachelle Hynes, a graphic communications designer and brand strategist.