How to Hire a Branding Consultant

Hiring a branding consultant can be scary. You are hiring a company to capture your vision, hopes, and dreams for your business. So it’s important to hire a good one. And to create a long-term relationship, for any ideas or strategies you want to explore in the future. We asked […]

Trademarks: What They Are and Where They Fit Into Your Small Business Brand

Branding is an essential step of any new small business. A memorable and compelling brand is your opportunity  to stand out in a crowded marketplace. But what is a brand? By definition, a brand comprises a variety of elements that come together to create a distinctive personality for your business: […]

Why Hire a Branding Consultant

“Small businesses often consider branding as only something large companies do,

Choosing a Memorable Business Name

Selecting the right name for your product can have an enormous impact on your success. Repeat business is afterall the key to success, and if your business is memorable then that repeat business is all the more likely. But how can you stack the deck in your favor? 1. Think […]

Secrets. Of a Successful Small Business Brand.

To start unravelling the mystery of marketing, evaluate your brand objectively. Jump over to the other side of the fence and view your business from another point of view (your target). Be honest. Would you be interested?