Branding for New Business: The Key Components of Brand Development

At our studio, the majority of clientele we work with are seeking ways to create a meaningful brand for their business. Whether they are starting out, or are already seasoned business owners, the most common problem they face is brand development and how to create a brand that is sustainable. […]

What’s Happening in April 2018 at Small Business BC?

Believe it or not, we’re almost a third of the way through 2018. It may feel like only yesterday we rang in the New Year, but the clock is ticking on hitting your business targets for the year. What better opportunity to get started, than by indulging in some educational […]

The Logo Toolbox: A checklist of logo formats

Most businesses have a logo, or some sort of mark to identify their business. But did you know that to optimize your brand, you ought to have multiple file formats and logo formats? I call this your Logo Toolbox, comprised of all the formats you should have access to. Let’s dive […]

The Great PR Shift in 2018

Great stories can come from anywhere – even brands. When Bob Dylan sang: “The times they are a-changing’” he evidently wasn’t referring to marketing, and yet, it’s a lyric that encapsulates the evolution of advertorial nonetheless. If we saw one thing in 2017 and now going into 2018 – we’re […]

What’s Going on in December at Small Business BC?

The Holiday Season is often described as a time of giving, and there’s no better gift for your small business than the gift of education. This December we’re decking the halls of Small Business BC with a packed education calendar featuring 19 new and returning seminars and webinars, as well […]

Brian Scudamore’s 5 Tips for Aspiring Franchise Owners

In 1989, Brian Scudamore, serial entrepreneur and founder of O2E Brands, was killing time waiting in line at a McDonald’s drive-thru. In the days before cell phones provided distraction, he happened to glance at a beaten up pickup truck advertising a junk removal service. Thinking it would make a […]