Corporate social responsibility lets you combine doing social good with your business model. According to a study by Nielson, 55 per cent of online consumers are willing to pay higher […]
“Branding” for Small Business
6 Ways To Get Your Small Business Recognized at Major Sporting Events
You probably assume major events are the domains of big brands like Coca-Cola and McDonalds. But did you realize there are a great deal of opportunities for small businesses to also
How to Hire a Branding Consultant
Hiring a branding consultant can be scary. You are hiring a company to capture your vision, hopes, and dreams for your business. So it’s important to hire a good one. […]
Trademarks: What They Are and Where They Fit Into Your Small Business Brand
Branding is an essential step of any new small business. A memorable and compelling brand is your opportunity to stand out in a crowded marketplace. But what is a brand? […]
Why Hire a Branding Consultant
“Small businesses often consider branding as only something large companies do,
What Brands Can Learn from Johnson & Johnson’s Viral Video
To address millennial moms’ concerns regarding controversial ingredients in Johnson & Johnson’s (J&J) flagship baby brand, the multinational company has developed a captivating video to express their commitment to make […]
Choosing a Memorable Business Name
Selecting the right name for your product can have an enormous impact on your success. Repeat business is afterall the key to success, and if your business is memorable then […]
What Small Businesses Can Learn from Toyota’s Social Media Marketing Strategy
Toyota has taken a leap from being recognized as a traditional manufacturing company to a digitally-savvy and driven brand. They successfully develop creative social media campaigns to increase brand awareness and customer acquisition. Here are three tactics you can learn from their strategy.
Personal Brand Building: How to Stand Out From a Crowd
Personal branding is not just for celebrities. Find out the importance of having your own personal brand and how to get your name out there from Rachelle Hynes, a graphic communications designer and brand strategist.
Protecting Your Business Name
Most businesses want to know how they can protect their brand value by preventing other businesses from using a name that is the same as or similar to the name under which they do business.