Most businesses want to know how they can protect their brand value by preventing other businesses from using a name that is the same as or similar to the name under which they do business.
“Branding” for Small Business
What Does Brand Mean: The Basics of Branding
A brand is a set of associations. Here’s how to make your company’s brand experience the best it can be.
5 Tips for Turning Your Creative Hobby Into a Business During COVID-19
Have you ever wondered if it’s possible to make some side income with a skill or hobby that you already have and enjoy doing? During COVID-19, many of us have […]
The Importance of a Business Card
In our increasingly fast-paced digital world some might argue that the importance of a business card is gone, ostensibly replaced by online connections. However, these impersonal electronic interactions can leave […]
7 Tips for Increasing Sales
Developing a world class product or service is just the first step in a successful business. Your ability to drum up sales is just as important. Consumers are savvier than […]
The Logo Toolbox: A checklist of logo formats
Most businesses have a logo, or some sort of mark to identify their business. But did you know that to optimize your brand, you ought to have multiple file formats […]
What’s Going on in December at Small Business BC?
The Holiday Season is often described as a time of giving, and there’s no better gift for your small business than the gift of education. This December we’re decking the […]
Brian Scudamore’s 5 Tips for Aspiring Franchise Owners
In 1989, Brian Scudamore, serial entrepreneur and founder of O2E Brands, was killing time waiting in line at a McDonald’s drive-thru. In the days before cell phones provided distraction, […]
How to Create A Starter Website For Your Business
Canadians are some of the biggest internet enthusiasts in the world, according to the CIRA Internet Factbook 2016. We spend more hours online than anyone else, seeking out an […]
Steve Thorp’s 4 Tips for Starting a Brewery
Steve Thorp, co-founder of Postmark Brewing and Vancouver Urban Winery, knows more than most about how to successfully launch a craft brewery. We asked him for his tips on how to break into the craft brewing scene.