Most businesses have a logo, or some sort of mark to identify their business. But did you know that to optimize your brand, you ought to have multiple file formats and logo formats? I call this your Logo Toolbox, comprised of all the formats you should have access to. Let’s dive […]
Spring is a season for transformation. As the temperatures tick upwards and green shoots begin to appear, why not use this time to review where your small business could use a refresh? Perhaps your marketing could use an update; maybe it’s time to consider incorporation or finding a business partner, […]
Great stories can come from anywhere – even brands. When Bob Dylan sang: “The times they are a-changing’” he evidently wasn’t referring to marketing, and yet, it’s a lyric that encapsulates the evolution of advertorial nonetheless. If we saw one thing in 2017 and now going into 2018 – we’re […]
The New Year is upon us and with it comes a blank slate for self improvement in our personal and professional lives. Chances are, you’ve set some lofty targets for 2018, and one of the best ways to achieve these goals is to upskill your entrepreneurial talents by attending one […]
The Holiday Season is often described as a time of giving, and there’s no better gift for your small business than the gift of education. This December we’re decking the halls of Small Business BC with a packed education calendar featuring 19 new and returning seminars and webinars, as well […]
In 1989, Brian Scudamore, serial entrepreneur and founder of O2E Brands, was killing time waiting in line at a McDonald’s drive-thru. In the days before cell phones provided distraction, he happened to glance at a beaten up pickup truck advertising a junk removal service. Thinking it would make a […]
It’s October, fall is in the air, and we’re joining in the national celebration of Small Business Week from October 16-20. This presents an opportunity to recognize the contributions entrepreneurs and small business owners make to the economy as well as our local communities. To mark the event, Small Business […]
Steve Thorp, co-founder of Postmark Brewing and Vancouver Urban Winery, knows more than most about how to successfully launch a craft brewery. We asked him for his tips on how to break into the craft brewing scene.
In 2011, Vancouver-based lifestyle brand, Herschel Supply, sold 8,000 of their trademark bags to an extremely receptive, but mostly local market. Just six years later, they’ve already sold their 15 millionth bag, expanding to service a global audience in over 100 countries.