The Logo Toolbox: A checklist of logo formats

Most businesses have a logo, or some sort of mark to identify their business. But did you know that to optimize your brand, you ought to have multiple file formats and logo formats? I call this your Logo Toolbox, comprised of all the formats you should have access to. Let’s dive […]

The Great PR Shift in 2018

Great stories can come from anywhere – even brands. When Bob Dylan sang: “The times they are a-changing’” he evidently wasn’t referring to marketing, and yet, it’s a lyric that encapsulates the evolution of advertorial nonetheless. If we saw one thing in 2017 and now going into 2018 – we’re […]

What’s Going on in December at Small Business BC?

The Holiday Season is often described as a time of giving, and there’s no better gift for your small business than the gift of education. This December we’re decking the halls of Small Business BC with a packed education calendar featuring 19 new and returning seminars and webinars, as well […]

Brian Scudamore’s 5 Tips for Aspiring Franchise Owners

In 1989, Brian Scudamore, serial entrepreneur and founder of O2E Brands, was killing time waiting in line at a McDonald’s drive-thru. In the days before cell phones provided distraction, he happened to glance at a beaten up pickup truck advertising a junk removal service. Thinking it would make a […]

How to Create A Starter Website For Your Business

Canadians are some of the biggest internet enthusiasts in the world, according to the CIRA Internet Factbook 2016. We spend more hours online than anyone else, seeking out an average of 80 websites, and 3,238 unique web pages per month. We’re also some of the biggest spenders, with online […]

Steve Thorp’s 4 Tips for Craft Brewers

Steve Thorp, co-founder of Postmark Brewing and Vancouver Urban Winery, knows more than most about how to successfully launch a craft brewery. We asked him for his tips on how to break into the craft brewing scene.

Expanding Your Business with New Product Lines

In 2011, Vancouver-based lifestyle brand, Herschel Supply, sold 8,000 of their trademark bags to an extremely receptive, but mostly local market. Just six years later, they’ve already sold their 15 millionth bag, expanding to service a global audience in over 100 countries.