Killer Web Content
This book helps readers to:
- provide visitors to their website with the right content at just the right time
- write compelling web content that users really respond to and want more of
- make sure their website has the best possible chance of getting into the first page of search results
- understand the benefits of blogs, RSS, and e-mail newsletters
Web content is an increasingly important asset. It helps sell products and deliver services. From travel companies to software
companies, from universities to governments, it’s something that has to be got right.