Social media might be foreign to many, but it’s a simple extension of traditional marketing: building an audience, growing awareness, promoting services and wares, and creating dialogue.
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The Social Biz: A Refresher on How to Use Social Media to Build Your Business & Brand
Social media might be foreign to many, but it’s a simple extension of traditional marketing: building an audience, growing awareness, promoting services and wares, and creating dialogue.
The 7 Leadership Traits Small Business Owners Must Possess
Running a successful business requires more than just having a great idea. It requires leadership. And let’s face it
How to Estimate Start-Up Costs for your New Company
So you want to start a new restaurant/accounting practice/gnome-themed birthday party company (insert your type of business)? If this is your first company, you’re probably wondering how to estimate your start-up costs.
How to Build Incredible Value into your Presentation
In the absence of value, every single selling situation degenerates to one thing…PRICE. The more value you build into your presentation, the more valuable your product becomes to your prospect. Features + Advantages + Benefits = Value
Exceeding your Customers' Expectations
Offering your customers an experience that exceeds their expectations doesn’t always take a lot.
Exceeding your Customers’ Expectations
Offering your customers an experience that exceeds their expectations doesn’t always take a lot.
When NO means NO: What can we learn from pushy sales people?
When trying to sell something to someone, we owe it to our prospects to be incredibly aware of their responses and reactions when we ask for the sale.
No Money, No Problems? A Few Tips on How to Finance Your Unique Idea Beyond the Usual Suspects
So what do I mean by usual suspects? Think government grants and loans. Let’s face it folks, the competition is fierce, the volume of paper work is high, the deadlines are tight, and well, it’s no easy walk in the park to get fed bucks.
When You Just Can't Do It All
If you’re not ready to hire an extra employee, but you occasionally need or want some extra help or collaboration, here are some options to consider.