How to Build a Collaborative Workplace

When you envision your small business five years from now, what do you see? Whether your business has two or 50 employees, your vision more than likely includes growth. A proven pathway to sustainable business growth is through effective collaboration – people working well together – for mutual success. Collaborative […]

How to Attract New Customers Without Discounting Prices

Being seen as a discount-business is a big no-no for many business owners as it can be a public sign that the business needs to attract new customers, or might be struggling to move stock. Not all businesses share this view, however, and there are some businesses that have built […]

5 Essential Tips for Maximizing Government Funding

Government funding is vital for startups and small companies as it provides a source of non-dilutive financing which enables companies to grow by investing in much needed capital equipment, research and development, as well as hiring and training initiatives. However, gaining a true competitive advantage requires that companies maximize the […]

How Voice Search is Changing the Way Your Customers Search

If I were to approach an employee in a pet food store, I wouldn’t typically ask “best pet food dog”? And yet, this is how many people enter queries into Google and other search engines. Imagine then, if you could simply ask your device in a conversational tone “what is […]

The Logo Toolbox: A checklist of logo formats

Most businesses have a logo, or some sort of mark to identify their business. But did you know that to optimize your brand, you ought to have multiple file formats and logo formats? I call this your Logo Toolbox, comprised of all the formats you should have access to. Let’s dive […]

7 Tips to Start a Green Business in Canada

The demand for ecologically friendly, green products has never been higher. And, If you are reading this blog post, I imagine you’re exploring the possibilities of launching your own green business. Bravo! You’re taking on a big challenge and some risks, but you’ll also benefit from more support for […]

5 Ways to Cultivate Feminine Leadership Skills in 2018

Innate feminine skills are absolutely invaluable in a work environment, and can be used to cultivate successful relationships with every member of an organization. Women are natural bridge-builders, web-weavers, and intuitive masterminds with strategic vision, and these incredible natural abilities can manifest great returns when they are drawn upon in […]

Upcoming Advances in SEO

Getting ahead of the game is important in all aspects of digital marketing. The ever-changing climate of the industry can be unpredictable at times, but it’s still possible to make some educated guesses about the upcoming advances in SEO (Search Engine Optimization). Below, we take a look at some of […]