The Great PR Shift in 2018

Great stories can come from anywhere – even brands. When Bob Dylan sang: “The times they are a-changing’” he evidently wasn’t referring to marketing, and yet, it’s a lyric that encapsulates the evolution of advertorial nonetheless. If we saw one thing in 2017 and now going into 2018 – we’re […]

Identifying Business Ideas and Market Trends in BC for 2018 and Beyond

Understanding what the market trends are, and how you can use this information to generate business ideas or new product ideas, will keep your business innovating and ahead of competition. There are several shifts coming to the British Columbia business landscape and how you utilize and adapt to them will […]

5 New Year’s Resolutions for Better Financial Management

While most people consider the holidays a time to kick back and relax, many small business owners are taking advantage of their down-time to review the past year, and to plan for an even more successful new year. We find that December and January is often an ideal time to […]

My Experience in Adventurepreneurship

Why are you doing what you’re doing? Money, freedom, status? Building your business to have a big salary and elevated status is attractive, but more often than not unless you know what truly brings you joy in life, you won’t be happy—no matter how successful you are. Do you work […]

Why Your Company’s New Website Isn’t Showing Up On Google

Have you recently launched your company website only to be disappointed when it proves difficult to find on Google? It is not uncommon for new website owners to overestimate the volume of search engine-generated traffic their freshly launched site will experience. They anticipate flicking the “on switch” and immediately showing […]

How To Hire For A Growing Small Business

Being a small business owner comes with its fair share of ups and downs. From celebrating your successes as you grow, to sleepless nights as you juggle an increasing workload — eventually something’s got to give. Adding employees is an important step toward building your business, and doing so with intention and clarity is paramount.

The Social Media Balancing Act for Professionals and Business Owners

If you’re a professional or a small business owner, it’s important to not only stay on top of your business social media accounts, but your own personal ones as well. As social media marketing experts, we get a lot of questions about this, so let’s take a look at some […]

What to Look Out For When Doing Your Own Bookkeeping

Many small businesses do their own bookkeeping. And why not? Initially, when your business is small, the bookkeeping is quite simple. But what are the things you should look out for when you’re managing your own books? Ensure Your Bank Accounts and Credit Cards Are Reconciled This may seem foundational, […]

Business Networking and Dining Tips

Dining with clients should be an enjoyable experience with the potential for deals to be made. We have compiled a few of tips to give you the confidence at your next networking or dining event: