How to Write a Mission Statement that Works

If your mission statement is so vague that any organization in the world could adopt it, then it doesn’t do you much good. A mission statement should tell you why you’re unique in the world.

The Name Game

When choosing a name for your business, consider the impact it will have on the outside world’s perception of your company.

Choose Your Own Adventure

While finishing my university degree, I was faced with the Choose Your Own Adventure-like scenario: what now? I had a number of options, most of which included working 9-5 in an office; I wasn’t convinced that was for me.

Your Business: What a Concept!

If you believe in your passions, experience, research and financial strengths, then perhaps you have the perfect platform to turn your concept into a business.

Partnerships: To Be or Not To Be?

Once upon a time, there was a new mother who wished for a successful venture with her close friend. They shared a vision and complimentary skill sets, but the many challenges they faced resulted in the dissolution of a business partnership and friendship.

The Family Business: Changing Direction

Growing up with a family business taught me how to turn what I love, into a business. My dad taught me not to be afraid of change, and that the opportunities provided by running your own business are as limitless as your capacity to continue to learn.