Your website copy has the potential to convert new visitors into customers if it’s written effectively. It should speak directly to your customer’s pain points but also align with Google’s frequently updated search rank factors.
In this digital age, people might tell you that business cards are unnecessary. That online platforms have rendered them obsolete and dated. In reality, however, attempts to reinvent business cards for the digital age have gone nowhere. As the Economist observes, even in the trendiest tech gatherings in Silicon […]
Once you’ve got your website up and running, it’s time to make sure that potential clients can find it. Here are three strategies you can start with today.
When I started my career in international business, I was working at a startup selling medical equipment to Colombia. And I quickly learned the challenges of international business the hard way. So learn from my mistakes and read the 10 Words I wish I knew before engaging in international trade.
Thanks to tools like Google Analytics, it’s easy to pull the statistics on who is visiting your website (i.e., their age, location, gender, etc.) and create a general profile of your audience.
When many small businesses think about growing their market, they often think about heading south to the US as a first step. The close proximity, similar culture and demographic make-up, makes it seem the obvious choice. But if you haven’t exported to another country before, and you’re not familiar with […]
You can’t look on social media without a Steve Jobs or Warren Buffet quote flashing across your screen. But in celebration of International Women’s Day, we thought we’d find a little inspiration from the strong female business leaders of the world. On Starting Out “Whatever it is that you think […]
Long before we had the ability to quickly research Yelp reviews, or skim through someone’s LinkedIn profile, we would turn to our networks to solicit feedback on whether or not a person, or business, was trustworthy. Friends would recommend a great restaurant for dinner, or provide you with the name […]
Many of us are experiencing problems with staying focused throughout the day. Multitasking, distracting behavior of colleagues, social media, and physical discomfort, like low light or noise at the workplace, often cost us valuable work hours and prevent us from accomplishing more.
B Corporation, or B Corp for short, represents leaders that meet the highest standards of social and environmental performance that use their companies to solve social and environmental problems, and redefine success in business.