Get ready to kick off the New Year with strong, consistent results on your social media networks! While social platforms are continuously evolving with new features and functions, the “must-do” steps remain the same. While you may be tempted to focus on the new features, it’s the basics that will help you provide a solid social media experience for your followers and steadily improve your results. Grab your pen and notepad and take note of our eight tips to achieve the best results for your social media marketing.
1. Caption This…
While a large part of social media is reliant on visuals, don’t forget to put time and thought into your captions. A caption shouldn’t be too long, but it helps set the tone of your brand and gives context to an image or video.
2. The Power of Fame
A social media account takeover from an influencer, or celebrity is an excellent way to grow your audience and generate buzz. This way, you can tap into an influencer’s extensive network of followers and gain recognition and credibility by association.
Hashtags are a powerful tool to use in improving social media reach. However, your caption can lose emphasis and impact when 20+ hashtags are following the message. Opt for placing hashtags in your first comment and grow your network, while maintaining a streamlined appearance.
4. Pay it Forward
With algorithms in place on Facebook and Instagram newsfeeds, organic reach is becoming more and more difficult to achieve. Set aside a budget for social media marketing and give significant posts a boost. There is no set price, so you are in control of how much to spend on promoting posts or running ads.
5. It Takes a Village
The best way to build a community around your brand is to get your customers/followers involved. Ask your customers to share photos of themselves using your product and then repost their images on your accounts. Customers will appreciate the recognition and exposure, and in turn, your brand will have free user-generated content.
6. Video Content on the Rise
Video content is growing quickly across all social networks. It is an important element to incorporate into your content calendar. In addition, producing videos of product demonstrations, or behind-the-scenes clips is also a helpful method for brands with products, and/or messages that are best expressed in action. Peter Kowalkowski, CEO of SEO Advise, said on Forbes, “Cheap copy that’s riddled with grammatical flaws only attracts traffic that never engages or converts.”
7. Tweet Tweet
Twitter might not be a large part of your regular social media content calendar, but it is an excellent tool to use for building engagement at large events, conferences and trade shows. Since there are specific hashtags in place for these occasions and newsfeeds are live, these types of events offer the perfect opportunity to build your Twitter presence and take part in conversations and retweets.
8. Team Effort
If you have a large company, your employees are an incredible resource for building your brand’s social presence. While the accounting team doesn’t have to be posting photos on to your Instagram account, getting staff to like and share your content is a great way to increase reach and engagement organically.
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