In the world of marketing, YouTube sponsorships between brands and creators are a growing trend that shows no signs of slowing down. Businesses in almost every industry are implementing partnerships with YouTube creators to their marketing strategy.
The reason behind the popularity of YouTube marketing through sponsorships is the potential reach. YouTube generates over a billion daily views, has channels based on a variety of topic areas and is the second most used search engine online.
Sponsorships are an effective outlet because of YouTube creators’ close relationship with their engaged community of viewers Plus, video content is a fantastic way to showcase your products or services visually to potential customers.
Whether you’re interested in branding or increasing your sales conversion, here are three steps to partnering with YouTube creators to market your business.
Finding YouTube Creators to Market Your Business
When connecting with potential partners to market your brand on YouTube, using sponsorship marketplace sites can save you a lot of time and resources.
Whether it’s a single video or a series, these types of marketplace sites allow you to setup a sponsorship ranging from detailed reviews and entirely dedicated content for your business.
Most marketplace websites allow you to create a campaign proposal that includes your goal and budget, and then publish your pitch for video creators to see and submit RFPs for.
Choosing the Best Fit for Your Brand
When you’re choosing your YouTube sponsorship partner, make sure they represent your brand values and that they will help achieve your campaign goals.
Here are three questions to consider when you’re deciding on an advertising partner:
- How relevant is the channel’s audience to your campaign goals?
- How engaged is their audience in the comments under each video?>
- How many views is the creator averaging on their last 10 YouTube videos?
Setting Up a YouTube Marketing Campaign
Be sure to be proactive in your partnership to set yourself up for success. For example, you’ve partnered with a YouTube creator to promote a product from your business.
Some topics to discuss with your collaborator could include:
- Where your product and brand will appear in the video
- How they will show off how great your product is in the video
- Whether they will explain how viewers can purchase the product
- Where and when they will link to your online shop
- Including a special deal specifically for the YouTube audience
- How to target your presence using keywords and phrases
YouTube sponsorships are a growing trend that businesses at any stage can add to their marketing strategy. By partnering with video creators who reach your target audience, you can connect your brand with people searching for information, reviews, and advice on the things relevant to your products or services.
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