How to Build a Strong Email Marketing Strategy for 2018

As a small business owner, you probably want to grow your business by getting new customers, and maybe even attempt to target new markets. This is where the power of an effective email marketing strategy can be best felt. If your goal is to build an effective marketing plan for […]

5 Reasons Why Content is Crucial for Small Business

Content. It’s everywhere. From our social media feeds to our television screens, more and more people are vying for our attention than ever before. The problem is that we are increasingly starting to ignore them. That’s because as marketing has evolved, so too have consumers. Today we are all editors, […]

Chase your Dreams, Not Late Payments: Strategies for Getting Paid in 2018 and Beyond

In today’s digital world, technology has made it easy for customers to pay for purchases almost instantly; but for some SMBs (small and medium businesses), late payments provide a frustrating experience. Businesses rely on a steady flow of cash to build a profitable and sustainable business. If payments are late, […]

Improving Your Small Business Project Management in 2018

It’s that time of year.  Sleigh bells receding in the distance, darkness shrouding your morning and evening commutes, and we can’t help but reflect and take stock of what has transpired and dream of what will become. As a small business owner, new goals and objectives begin to take shape.  […]

Social Media Roundup – A Year in Review

2017 was a year full of social media advancements, some more important than others as they relate to BC small businesses. It’s an ever-changing landscape, and one that impacts every single small business in the country, so taking stock with a social media roundup from time to time is worth […]

The Great PR Shift in 2018

Great stories can come from anywhere – even brands. When Bob Dylan sang: “The times they are a-changing’” he evidently wasn’t referring to marketing, and yet, it’s a lyric that encapsulates the evolution of advertorial nonetheless. If we saw one thing in 2017 and now going into 2018 – we’re […]

Identifying Business Ideas and Market Trends in BC for 2018 and Beyond

Understanding what the market trends are, and how you can use this information to generate business ideas or new product ideas, will keep your business innovating and ahead of competition. There are several shifts coming to the British Columbia business landscape and how you utilize and adapt to them will […]

5 New Year’s Resolutions for Better Financial Management

While most people consider the holidays a time to kick back and relax, many small business owners are taking advantage of their down-time to review the past year, and to plan for an even more successful new year. We find that December and January is often an ideal time to […]