The Logo Toolbox: A checklist of logo formats

Most businesses have a logo, or some sort of mark to identify their business. But did you know that to optimize your brand, you ought to have multiple file formats and logo formats? I call this your Logo Toolbox, comprised of all the formats you should have access to. Let’s dive […]

7 Tips to Start a Green Business in Canada

The demand for ecologically friendly, green products has never been higher. And, If you are reading this blog post, I imagine you’re exploring the possibilities of launching your own green business. Bravo! You’re taking on a big challenge and some risks, but you’ll also benefit from more support for […]

5 Ways to Cultivate Feminine Leadership Skills in 2018

Innate feminine skills are absolutely invaluable in a work environment, and can be used to cultivate successful relationships with every member of an organization. Women are natural bridge-builders, web-weavers, and intuitive masterminds with strategic vision, and these incredible natural abilities can manifest great returns when they are drawn upon in […]

Upcoming Advances in SEO

Getting ahead of the game is important in all aspects of digital marketing. The ever-changing climate of the industry can be unpredictable at times, but it’s still possible to make some educated guesses about the upcoming advances in SEO (Search Engine Optimization). Below, we take a look at some of […]

How to Build a Strong Email Marketing Strategy for 2018

As a small business owner, you probably want to grow your business by getting new customers, and maybe even attempt to target new markets. This is where the power of an effective email marketing strategy can be best felt. If your goal is to build an effective marketing plan for […]

5 Reasons Why Content is Crucial for Small Business

Content. It’s everywhere. From our social media feeds to our television screens, more and more people are vying for our attention than ever before. The problem is that we are increasingly starting to ignore them. That’s because as marketing has evolved, so too have consumers. Today we are all editors, […]

Chase your Dreams, Not Late Payments: Strategies for Getting Paid in 2018 and Beyond

In today’s digital world, technology has made it easy for customers to pay for purchases almost instantly; but for some SMBs (small and medium businesses), late payments provide a frustrating experience. Businesses rely on a steady flow of cash to build a profitable and sustainable business. If payments are late, […]

Improving Your Small Business Project Management in 2018

It’s that time of year.  Sleigh bells receding in the distance, darkness shrouding your morning and evening commutes, and we can’t help but reflect and take stock of what has transpired and dream of what will become. As a small business owner, new goals and objectives begin to take shape.  […]

Social Media Roundup – A Year in Review

2017 was a year full of social media advancements, some more important than others as they relate to BC small businesses. It’s an ever-changing landscape, and one that impacts every single small business in the country, so taking stock with a social media roundup from time to time is worth […]