What’s Happening in August 2022 at Small Business BC?

It’s August in BC, the sun is shining, and savvy business owners are gearing up for the busy fall/winter rush. Is your small business ready? Invest time in business education this month, with a packed calendar of webinars and business advisories at Small Business BC.

If you’ve been struggling with hiring, our SmartMove program is designed to connect small businesses with job-ready newcomers to BC. Now is the perfect time to get involved, with a new cohort intake happening in September. This program is free to join, and business owners can learn at their own pace on a schedule that suits their lifestyle.

Elsewhere, improve your digital marketing with the hugely popular Canada Digital Adoption Program. Grants of up to $2,400 are available for businesses to help cover the costs associated with adopting e-commerce, with support along the way from a network of expert E-commerce Advisors.

Let’s take a look at our educational highlights for August at Small Business BC.

How to Start Selling on Amazon

Thursday, August 4th
1pm to 2pm

In this free three-part webinar series, learn how to sell online successfully through Amazon. Topics covered include a step-by-step overview on getting started, how you can grow and scale your business, and top tips and considerations for launching your presence on Amazon.

Scheduled on Thursdays between 1:00pm – 2:00pm PST, this package includes three webinars in one simple registration:

TaxSense for Incorporating Your Business

Wednesday, August 10th
9am to 12pm

The act of incorporating your small business creates a legal entity that’s separate from its shareholders or members. In many situations it can lead to lower taxes for the business owner, thanks to a range of tax benefits only available to incorporated businesses.

Join a representative from Loren Nancke Chartered Professional Accountants and learn how a registered corporation can help separate you from your business, or partners, while optimizing tax benefits and efficiencies.

Steps to Incorporate Your Business

Wednesday, August 10th
1pm to 4pm

As a small business owner, the realities of your legal and tax situation will change as your company grows. Incorporating offers a business structure with many advantages you might not have considered.

Join Dana Gordon, Benchmark Law Corporation, and learn about the benefits of incorporating, how to incorporate your business and legal tips to help you with “life after incorporation”. This seminar is ideal for anyone who wants to get incorporated properly within BC and learn how to carry on business as a corporate entity.

Online Lead Generation for Small Business

Thursday, August 11th
10:30am to 12pm

In these challenging times, it is more important than ever for small business owners to learn cost-effective ways to increase their sales leads and reach new customers.

Thankfully, Digital Marketing has levelled the playing field for small businesses online. With the right tactics, businesses of all sizes can compete effectively online, reaching customers in several different places without breaking the bank. Join Ted Lau, Ballistic Arts, and learn practical, DIY tips for generating sales leads online.

Market Research 1: Finding Business Data and Insights

Tuesday, August 16th
1pm to 4pm

As an entrepreneur, it’s vital to conduct market research before making important decisions. Analyzing available data allows you to understand your target market, conduct a competitor analysis, view market trends and enhance your business operations.

Join Small Business BC’s Market Research Analyst, Mark Eversfield, as he explains how secondary market research can help you make an informed decision about the viability of your business idea by tapping into already existing market data.

Starting a Business: Start Smart Package

Wednesday, August 17th
9am to 4pm

Whether you have a winning idea, or you’re just fascinated with the idea of launching a business, the Starting a Business: Start Smart Series delivers the basics you need to get started on the journey.

Ranging from the different business structures, to business insurance, employment standards and how you can protect your intellectual property, this fascinating series will equip you with the basics of launching a start-up.

Seminars Included:

Amazon Brand Registry: How to Build and Protect Your Brand

Thursday, August 18th
1pm to 2pm

As someone who may be familiar with the basics of how to sell on Amazon, it’s time to learn about ways to grow and protect your brand.

Growing as a seller involves expanding your selection, driving traffic to your products, increasing your reach, and delivering a great customer experience. This webinar will introduce you to Amazon Brand Registry and its suite of tools designed to help businesses build and protect your brand.

Market Research 2: Surveys and Focus Groups

Tuesday, August 23rd
1pm to 4pm

Primary market research helps to take the guesswork out of important business decisions. Harnessing tools like surveys and focus groups, it can tell you how much your clients will spend, what motivates them to buy, and a greater understanding of customer needs and pain points.

Join Mark Eversfield, Small Business BC’s Market Research Analyst, as he teaches you effective tools for collecting primary market research.

How to Protect Your Business from Fraud

Thursday, August 25th
10:30am to 11:30am

Now, more than ever, businesses must embrace flexibility and provide customers with the wide variety of payment and shopping options they expect. This flexibility brings additional risk of fraud. Luckily, there are proven fraud protection tools and strategies that can protect your business.

Join an expert from Moneris for this fascinating webinar and gain a deeper understanding of fraud and the resources you can lean on to help mitigate your risk.

Also on our Radar this Month