It’s August in BC, the sun is shining, and savvy business owners are gearing up for the busy fall/winter rush. Is your small business ready? Invest time in business education this month, with a packed calendar of webinars and business advisories at Small Business BC.
If you’ve been struggling with hiring, our SmartMove program is designed to connect small businesses with job-ready newcomers to BC. Now is the perfect time to get involved, with a new cohort intake happening in September. This program is free to join, and business owners can learn at their own pace on a schedule that suits their lifestyle.
Elsewhere, improve your digital marketing with the hugely popular Canada Digital Adoption Program. Grants of up to $2,400 are available for businesses to help cover the costs associated with adopting e-commerce, with support along the way from a network of expert E-commerce Advisors.
Let’s take a look at our educational highlights for August at Small Business BC.
Thursday, August 4th
1pm to 2pm
In this free three-part webinar series, learn how to sell online successfully through Amazon. Topics covered include a step-by-step overview on getting started, how you can grow and scale your business, and top tips and considerations for launching your presence on Amazon.
Scheduled on Thursdays between 1:00pm – 2:00pm PST, this package includes three webinars in one simple registration:
- Aug 4, 1:00pm – 2:00pm PST How to Start Selling on Amazon Canada
- Aug 18, 1:00pm – 2:00pm PST Amazon Brand Registry: How to Build and Protect Your Brand
- Sep15, 1:00pm – 2:00pm PST Learn about Fulfillment by Amazon and Advertising
Wednesday, August 10th
9am to 12pm
The act of incorporating your small business creates a legal entity that’s separate from its shareholders or members. In many situations it can lead to lower taxes for the business owner, thanks to a range of tax benefits only available to incorporated businesses.
Join a representative from Loren Nancke Chartered Professional Accountants and learn how a registered corporation can help separate you from your business, or partners, while optimizing tax benefits and efficiencies.
Wednesday, August 10th
1pm to 4pm
As a small business owner, the realities of your legal and tax situation will change as your company grows. Incorporating offers a business structure with many advantages you might not have considered.
Join Dana Gordon, Benchmark Law Corporation, and learn about the benefits of incorporating, how to incorporate your business and legal tips to help you with “life after incorporation”. This seminar is ideal for anyone who wants to get incorporated properly within BC and learn how to carry on business as a corporate entity.
Thursday, August 11th
10:30am to 12pm
In these challenging times, it is more important than ever for small business owners to learn cost-effective ways to increase their sales leads and reach new customers.
Thankfully, Digital Marketing has levelled the playing field for small businesses online. With the right tactics, businesses of all sizes can compete effectively online, reaching customers in several different places without breaking the bank. Join Ted Lau, Ballistic Arts, and learn practical, DIY tips for generating sales leads online.
Tuesday, August 16th
1pm to 4pm
As an entrepreneur, it’s vital to conduct market research before making important decisions. Analyzing available data allows you to understand your target market, conduct a competitor analysis, view market trends and enhance your business operations.
Join Small Business BC’s Market Research Analyst, Mark Eversfield, as he explains how secondary market research can help you make an informed decision about the viability of your business idea by tapping into already existing market data.
Wednesday, August 17th
9am to 4pm
Whether you have a winning idea, or you’re just fascinated with the idea of launching a business, the Starting a Business: Start Smart Series delivers the basics you need to get started on the journey.
Ranging from the different business structures, to business insurance, employment standards and how you can protect your intellectual property, this fascinating series will equip you with the basics of launching a start-up.
- Start Smart 1: Basics of Starting a Business
- Start Smart 2: Key Considerations of Starting a Business
Thursday, August 18th
1pm to 2pm
As someone who may be familiar with the basics of how to sell on Amazon, it’s time to learn about ways to grow and protect your brand.
Growing as a seller involves expanding your selection, driving traffic to your products, increasing your reach, and delivering a great customer experience. This webinar will introduce you to Amazon Brand Registry and its suite of tools designed to help businesses build and protect your brand.
Tuesday, August 23rd
1pm to 4pm
Primary market research helps to take the guesswork out of important business decisions. Harnessing tools like surveys and focus groups, it can tell you how much your clients will spend, what motivates them to buy, and a greater understanding of customer needs and pain points.
Join Mark Eversfield, Small Business BC’s Market Research Analyst, as he teaches you effective tools for collecting primary market research.
Thursday, August 25th
10:30am to 11:30am
Now, more than ever, businesses must embrace flexibility and provide customers with the wide variety of payment and shopping options they expect. This flexibility brings additional risk of fraud. Luckily, there are proven fraud protection tools and strategies that can protect your business.
Join an expert from Moneris for this fascinating webinar and gain a deeper understanding of fraud and the resources you can lean on to help mitigate your risk.