Small Business Week 2021 at Small Business BC

Each year, Small Business Week offers an invaluable opportunity to celebrate Canada’s hard-working entrepreneurs and the impact they have upon our local communities. This year’s event is taking place from October 17-23, and Small Business BC, in partnership with the Province of British Columbia, is joining the national celebration by offering FREE access to our webinars all week long.

Our week of webinar programming is packed with topics to equip your business with the skills needed to navigate today’s COVID economy. Whether you’re looking to find new staff, upgrade your digital marketing efforts, or brush up on your business finances, we’ve got the education you need to succeed.

A new session we’re hosting this year that we wanted to highlight is a fun and interactive Digital Meetup, titled Finding Your Community Online. Join Darryl Julott, Managing Lead of Digital Main Street, and Dylan Young, Program Manager for SBBC’s BC Marketplace, as they share their experience in building online communities. Contribute to this discussion on what community means to your business, and share your own small business community building tips.

To make the most of our Small Business Week offering, we’ve added extra sessions throughout the week.  Places are limited, so we encourage you to book as early as possible. We will be activating a waitlist once sessions reach capacity.

Free Webinars During Small Business Week 2021

How to Hire and Retain Staff for Your Business

Monday, October 18th
9am to 11am

As the BC economy opens up, businesses are struggling to maintain adequate staffing. Finding suitable candidates, hiring the right employees, and keeping employees you already have are all critical to your bottom line.

Before you begin your search, you need to understand what makes your business a great place to work. This will help inform your approach to attract, select, and retain your team.

Join Christina Stewart from Praxis Recruitment and learn strategies on finding and retaining employees so your business can not only operate but grow.

Creating Engaging Video Content Using Your Phone

Monday, October 18th
1pm to 3pm

If marketing has taught us anything in recent years it’s that customers love video content. Many business owners think it’s expensive and time-consuming to create this content but this is no longer the case. Thanks to the humble smartphone, professional-looking videos can be made quickly and easily.

In the era of physical distancing, now is the perfect time for business owners to become comfortable with producing their own video content. All that’s needed is a smartphone and a good idea. Join us for this fun and informative webinar and learn how to produce videos you can use immediately to tell your stories during the pandemic or build a library of videos you can draw from in the future as you populate your content calendar.

Mental Health Tools and Resources for Small Business

Tuesday, October 19th
9am to 10am

In recent years, workplace mental health has emerged as a key issue for every business leader. The COVID-19 pandemic has only accelerated the need to understand mental health, amplifying both ongoing struggles and general awareness.

Join Amenda Kumar from WorkSafeBC for this insightful webinar that covers workplace resilience, along with constructive ways to intervene and cope with stress, burnout, or mental illness in the workplace. You’ll leave equipped to take a proactive stance against uncertainty paralysis and mental distress in the ever-changing world of today.

Online Lead Generation for Small Business

Tuesday, October 19th
10:30am to 12pm

In these challenging times, it is more important than ever for small business owners to learn cost-effective ways to increase their sales leads and reach new customers.

Thankfully, Digital Marketing has levelled the playing field for small businesses online. With the right tactics, businesses of all sizes can compete effectively online, reaching customers in several different places without breaking the bank. Join Ted Lau, Ballistic Arts, and learn practical, DIY tips for generating sales leads online.

Market Research 1: Find Business Data and Insights

Tuesday, October 19th
1pm to 4pm

As an entrepreneur, it’s vital to conduct market research before making important decisions. Analyzing available data allows you to understand your target market, conduct a competitor analysis, view market trends and enhance your business operations.

Join Small Business BC’s Market Research Analyst, Mark Eversfield, as he explains how secondary market research can help you make an informed decision about the viability of your business idea by tapping into already existing market data.

Blogging to Promote Your Business

Wednesday, October 20th
9am to 12pm

Blogging allows a business to easily create and share valuable and relevant content with their target audience. Whether it’s blogging, social media or newsletters, content marketing is critical for entrepreneurs looking to promote their business in a budget-conscious manner.

Join Ashley “WriterGal” Doan, Writergal Marketing Services, and learn how to increase visitors to your site organically and keep them there longer by publishing great content. Takeaways from this interactive session include a workbook containing a content calendar, a content recycling planner, blogging tools and more to help you create a content strategy that will be easy execute.

TaxSense for Small Business

Wednesday, October 20th
1pm to 4pm

Whether you are starting or looking to grow your business, the business structure you choose can have a massive impact on your profits and tax situation.

Join a representative from Loren Nancke Chartered Professional Accountants and learn accounting essentials, responsibilities and dates involved with managing a small business. You’ll discover the deductions available to you, the tax benefits of each structure and discuss when it’s time for your small business to incorporate.

Business Networking Skills for Success

Thursday, October 21st
10am to 12pm

COVID-19 and the need to maintain physical distancing has dramatically impacted on our ability to network and make new contacts. Don’t despair, there are still plenty of ways to make the connections you need for your business to succeed. Now is the perfect time to assess your network and increase your connections so your business is well poised to benefit as our economy gradually reopens.

Join Cathy Kuzel, Business Development Strategies and Advisor, and learn key tips for leveraging your existing networks to build your connections during this time of physical distancing, canceled events, and closed doors.

Business Mapping: Developing a Smart Business Model

Thursday, October 21st
1pm to 3:30pm

Struggling with the complexities of a business plan? Business mapping helps to deconstruct the formal elements of a business plan, simplifying a lot of the information into bite-sized pieces. It covers the same aspects as a more traditional business plan, without going into as much granular detail.

Join John Baxter, Small Business BC, as he provides you with a lean start-up canvas for developing a new business that segments your potential enterprise into nine easy to understand chunks.

Financial Planning for Your Small Business

Friday, October 22nd
10am to 12pm

Starting a business can be a lot like starting a family. Nurture it, put in the time and it can be one of the most rewarding things a person can do. Your first year in business represents the perfect time to nail down your financials and grow strong. Start with our Financial Planning for Small Business seminar.

Establishing your financial records and bookkeeping system early on is a good habit that will continue to help you grow during the life of your business. Join Rinette Lagace, NET Bookkeeping as she helps you understand how to establish the right business strategy for your company.

Digital Meetup: Finding Your Community Online

Friday, October 22nd
12pm to 1pm

Community isn’t just a collective of customers, it’s the spirit of your business that uplifts entrepreneur and customer alike. Growing this community serves the dual purpose of helping your organization build resiliency, while creating a group of impassioned brand advocates loyal to your cause.

Hosts Dylan Young, Program Manager for SBBC’s BC Marketplace and Darryl Julott, Managing Lead of Digital Main Street, will share from their experience in building online communities, guiding you to discover what community truly means for your business.

This FREE Digital Meetup is part of the national celebration of Small Business Week 2021 in Canada. This year’s theme focuses on community building, and what better format to discuss, share tips and learn together than a community-led meetup.

Trademarks, Copyrights, Patents and More

Friday, October 22nd
1pm to 3pm

Do you know if the work you create belongs to you? Or how to prevent others from copying your ideas? Attend our Trademarks, Copyright, Patents and More seminar and hear from an intellectual property lawyer on the various forms of intellectual property protection and how they can safeguard your business.

Here to Help

No matter what stage you’re at in your business journey, Small Business BC offers the resources and supports you need to thrive in a changing marketplace.