Small Business BC recently published a blog written by the GoDaddy Canada Vice President, Jill Schoolenberg. In her post, “Don’t-Miss Tips to Getting Your Small Business Online,” Jill outlines the necessity for small businesses to have an online presence. As she says, “failing to have your business online risks losing a lot – your customers, your competitive advantage and your success.”
She’s absolutely right because not having a digital presence for your small business is akin to hanging a sign on your door and hoping that people will notice it and walk in. But while having a website, even a basic one, is a necessity for a small business today, social media is, too.
But what if you’re not social media savvy?
How do you turn social media posts into business revenue?
Don’t worry, you don’t have to be a professional to make social media work for you and your business. As Katie Mills, Digital Marketing Coordinator at Ashton College says, “Social media should be a natural part of your engagement with an audience. You don’t need to be a guru all you need is basic knowledge to make a splash.”
Here are three basic tips for beginners that will start you off navigating social media for your small business.
1. Be Selective in Choosing Your Platforms
With so many different social media platforms out there, how do you know which ones to use and which ones to steer clear of? That depends on your business and its industry.
For example, if you own a restaurant, Instagram will be a great tool. You can snap photos of your food and push the content to the public with relative ease. But if you run a bookkeeping business you may find Twitter is a better place to share expert advice with your audience.
2. Post Regular Updates
One of the most important keys to making social media work for your business is posting regularly and often. You don’t have to post dozens of Tweets a day or share mundane Facebook status updates, but you do need to be consistent. Social media for businesses isn’t effective if you don’t use it.
3. Search Engine Optimization
The third and final point to remember is that social media isn’t very effective if you don’t pair it with a good search engine ranking. Google and other search engines grade, or rank, pages based on a variety of factors. However, a good rule of thumb is that regular posts, regular page visits and positive reviews will help your page ranking increase.
<Don’t forget about the importance of Google+, either. Google tends to favour pages with a Google+ account, so creating a quick profile can do you and your business a lot of good in regards to your business’ SEO.
Whether you’re a small business owner starting out or a veteran wanting to learn the ropes, remember that social media doesn’t have to be hard. Small Business BC regularly sponsors social media marketing and digital marketing
Are you taking advantage of Small Business BC’s wide selection of seminars for entrepreneurs and small to medium-sized business owners? Space is limited, so don’t miss your chance to register today.