Imagine, you are in a yoga studio – your only place to shut down the external noise – and then you see a blackberry (not the berry kind), obnoxiously staring at you from your neighbor’s mat. That’s it; your practice has been ruined. That shiny device reminded you about your own to-do list that is waiting for you in the office. All of those emails, proposals, oh and social media accounts to manage. You are a small business owner, for crying out loud! How can you manage Facebook, Twitter, LinkedIn … and now Google+, and Pinterest, you say? Ommmm…. Yoga has helped me to get my life (personal aspect of it and professional) in order, so why not use the same principles for Social Media?
Are you a yogi / yogini? If yes, then you will know what I am talking about in this post, if not you will have to … well ..take my word for it.
Yoga for Social Media Wisdom #1 – It’s not just about stretching
Yoga is not about stretching; it’s so much more. So is Social Media! It’s not just about going on Twitter and chatting with people you don’t know! It’s about making strategic connections. It’s about being sincerely engaged and interested in what other people have to say. It’s about taking those online connections offline, going for coffee and finding out how you can help each other! Who knows, maybe your ideal client is waiting for you on Twitter now.
Yoga for Social Media Wisdom #2 – Set Your Intention
What are you trying to achieve with your Social Media presence? Are you building awareness or credibility? Are you working on customer retention or acquisition? Set your intention (business goal), write it down, and review it often, to ensure you are on the right track with your Social Media. You don’t have to meditate on it … but it may help!
Yoga for Social Media Wisdom #3 – Do Your Best and Forget the Rest
Yes, that skinny girl next to you is very flexible and her legs are flying up and down in front of you … wait up! Does this also mean that she is happier than you? She can surely stretch her legs high, but does this mean she is content with her life?
The same goes for Social Media. Do not get distracted by those 10,000 followers or 1,000 likes on your competitor’s Facebook Page. Who cares? You don’t know how they got those followers. You don’t know if those followers are actually their fans, and you don’t know if that reflects on the profitability of their business. So, relax! Do your best and forget the rest. It doesn’t hurt to be “aware” of what your competition is up to, but please do not get sucked into the comparison game.
Yoga for Social Media Wisdom #4 – Focus
Yes, focus on your intention. Remember, social networking is super-noisy. Imagine if people were allowed to talk in a yoga studio. What would happen? It would be very distracting and annoying. That’s why they have the “no-talking” rule.
Create your own rules! Build that special space or a Social Media ritual that will keep you on track. For example,look through your (Social Media) business goals before opening Twitter in the morning. Set a specific time that is dedicated to catching up with your Social Media updates. Feeling overwhelmed? Review your priorities or hire some help. Yes, you can do it all, you just need to prioritize and be realistic about WHAT you can do.
Yoga for Social Media Wisdom #5 – Do it again. Consistently.
No, you are not going to be able to do handstand from the first try. You have to know how to do it correctly, and you have to practice.
Yup, you guessed it. Before saying that Facebook does not work for you, ask yourself –have you been clear on your goals the whole way along? Have you planned out how you would measure successes and failures?
Have you tried different approaches? Have you tried enough? Be honest with yourself!