There are thousands of ways to promote a small business, and some of the best don’t even require much spending. Our Best Marketer Award salutes the company that demonstrates the most innovative and impactful integrated marketing initiative executed in BC. Through a multi-channel approach, this business demonstrates creativity and increases customer engagement. The award is assessed on the following criteria:
- Integration: The business has successfully developed and executed an integrated marketing strategy with proven positive results, using both digital and offline tactics. Mediums may include, but are not limited to, traditional advertising, public relations, social media, content marketing, SEO, digital advertising, e-communications, contesting, video, etc.
- Creativity: The marketing campaign(s) have demonstrated creativity, originality, polish and appeal. The company has taken a unique approach to achieving their business objectives.
- Engagement: Clients/customers/community have been effectively engaged through the campaign(s), and positive results can be proven through metrics, such as impressions, clicks, conversion rates, ROI, web traffic, walk-ins, etc.
Last year, Longevity Graphics clinched the award for their innovative and customer-centric approach to marketing and website development. Here are the Top 10 Semi-Finalists for the Best Marketer Award:
Ay Lelum Good House of Design, Nanaimo
We are a second generation Coast Salish Design House from Nanaimo, B.C. We are Sisters who design and produce clothing featuring Traditional Coast Salish art by our Brother Joel Good and Father William Good. We have ready-wear items available on our website that are sewn in BC, as well as create limited edition Coast Salish Couture garments by custom order.
Culture Co., Chilliwack
We believe that the best company cultures are cultivated inch by inch and that the best company cultures produce the happiest, most effective, highly productive employees. We work alongside you and your team as we identify your core organizational values and create a plan that brings those values to the forefront of all you do; ensuring employees and clients share the experience.
Culture Kefir Co., Richmond
Raise your hand if you’ve suffered digestive issues in the last 6 months. Now raise your hand if you do not consume dairy products. 2/3 of people with answer yes to both questions. That’s huge market potential for a delicious nutritious water kefir. We make healthy and tasty probiotic products that meet this growing demand. We are enthusiastic about our products and so are our consumers! We can’t wait to share them with you too!
Element IQ, Coquitlam
Founded in 2010, ElementIQ is a digital marketing agency based in Coquitlam, BC. We are a diverse, experienced team of marketers, bloggers, designers and conversion specialists. We will help you determine which elements are best to increase your website traffic, generate more leads, and grow your business. Just reach out.
Emelle’s Catering, Vancouver
Emelle’s is celebrating 20 years in business and 3 new industry awards in 2019. This recognition signifies Vancouver’s love for Emelle’s as the go-to caterer. Emelle’s venue partners include Science World, Vancouver Rowing Club, Law Courts Inn, & more.
Hunter Browns, Richmond
We are a young small innovative food company that had a choice on which product to debut. We chose our Brown Butter Cubes, a product that was versatile in that it could be marketed to both the retail and foodservice industries, thus allowing us a multi-channel approach, and a product that was versatile in itself, being good for both baking and cooking, which not all products can do.
Rio Theatre, Vancouver
The Rio Theatre has a very unique way of promoting our events that have been very effective over the years. We essentially promote all our events like a Rock Band – meaning we do aggressive daily street postering and Facebook events for all of our shows. Plus we are very active on twitter and instagram. We also send out a weekly events calendar to our 25,000 members. Allowing the community to help us share our events and the street poster campaign is an effective way to reach the neighbourhood directly.
Shackmaster Home, Lantzville
We specialize in helping clients increase the value and beauty of their homes by creating elegant outdoor living spaces. We create beautiful yard designs by combining seasonal color, perennials, landscaping, and maintenance. Our ultimate goal is to ensure that you are completely satisfied with the end result of your project.
Summit Tiny Homes, Armstrong
We are a husband and wife team who had a dream to do something different and start a tiny house company. We believe in affordable housing and leaving less of a footprint on our planet. The dream all started when we decided to make a lifestyle change and build our own tiny home. Once our house was built, we launched our company. There is no handbook on how to run a tiny house company so we had to work hard, do our research and create a business out of nothing.
Urban Bella Marketing, Vancouver
We are a national, full-service experiential marketing & event production agency, dedicated to creating powerful brand legacies through impactful programs. We do this by bringing innovative brand experiences to life through one-to-one engagement.
Wize Vodka Soda, Vancouver
Produced in British Columbia. Wize Vodka Soda beverage company uses only natural ingredients. Keeping preservatives and sweeteners away.
The Small Business BC Awards Gala will bring together over 600 small business owners, supporters, providers and government officials to network at a glittering reception and enjoy a three-course dinner, as we announce the winners of this year’s awards. The event takes place Friday, February 21, 2020 at Vancouver’s iconic Convention Centre.
Hosted by a special guest Emcee, this is THE event where small businesses are acknowledged for their outstanding achievements and contributions to their community and the BC economy.
Join us as we raise a glass in honour of the small businesses, on their night to shine on the podium.