June is Free Education Month at Small Business BC

Start your summer off on the right foot with a month of free education at Small Business BC.

Delivered in partnership with WorkSafeBC, June’s FREE Education Month delivers over 25 webinars and Talk to an Expert sessions, offering plenty of opportunities to upskill. Whether you’re looking to start or grow your business, our educational calendar for the month is stacked with informative and practical sessions that will put your business on the road to success.

We want you to make the most of this offering, so we’ve laid on extra availability for all our webinars and Talk to an Expert advisories. However, demand is expected to be extremely high and places are limited. Book as early as possible to avoid disappointment. If you do happen to miss out on the webinar of your choice, we will be opening a waitlist.

Please Note: Attendance of Talk to an Expert advisory sessions will be on a first-come, first-served basis, with a limit of three first-time sessions per client.

Free Education Month at Small Business BC

  • Week 1 (May 31st to June 4th)

    Agrifood Exporting to the Pacific Northwest (Part 2)

    Tuesday, June 1st
    09:30am to 11:00am

    Presented by Export Navigator and Chris Legler of Axios Growth Consulting, this webinar will teach you how to position your products to American consumers, ways to approach the market, and how to gain visibility with distributors, agents and consumers.

    How to Drive More Traffic to Your Website

    Wednesday, June 2nd
    10:00am to 12:00pm

    93% of online experiences begin with a search engine. Understanding how to improve your visibility in Google and other search engines is crucial for driving traffic to your website. Learn free online tools to find out who your website visitors are, what they’re searching for, and how you can get more visitors and paying customers.

    This seminar will provide you with an overview of the digital ecosystem including search engines and analytics. Join our digital marketing expert Warren Thompson, Co-Founder of Ollo Metrics as he helps you learn who your customers are and how they find you online.

    The Shop Local Movement and Spending Trends

    Thursday, June 3rd
    10:30am to 11:30am

    The pandemic has shifted both the “what” and “why” of consumer spending. Shopping local is top of mind for all Canadians, but how can small business owners best reach customers as public health restrictions continue to evolve?

    Begin by understanding how the consumer’s mindset and behaviour have shifted. Learn more about what the Shop Local Movement means for small businesses, as well as digital tools and strategies to adapt, while accommodating public health measures during COVID.

    Payment Solutions to Power the New Normal – Series

    Thursday, June 3rd
    10:30am to 11:30am

    In this free three-part webinar series, learn from Moneris representatives and gain a stronger understanding of digital trends and strategies in the “new normal”. Topics covered include understanding spending trends and the shop local movement, adapting to a cashless society and how you can optimize digital transactions for profitability, and how you can protect your business from fraud.

    Scheduled on Thursdays between 10:30am – 11:30am PST, this package includes the following webinars in one simple registration:

    Jun 3 The Shop Local Movement and Spending Trends
    Jun 17 How to Adapt to a Cashless Society
    Jul 15 How to Protect Your Business from Fraud

    Doing Business with the Government of Canada

    Thursday, June 3rd
    1:00pm to 2:30pm

    Did you know: The Government of Canada spends up to $25 billion annually on goods, services, and construction. Many of these contracts are fulfilled by small businesses, meaning plenty of opportunities to engage with.

    This seminar will guide you through the various aspects involved in doing business with the federal government as well as the recourse mechanisms and services available to suppliers in the event they encounter issues with a federal contract.

  • Week 2 (June 7th – 11th)

    Blogging to Promote Your Business

    Monday, June 7th
    09:00am to 12pm

    Blogging allows a business to easily create and share valuable and relevant content with their target audience. Whether it’s blogging, social media or newsletters, content marketing is critical for entrepreneurs looking to promote their business in a budget-conscious manner.

    Join Ashley “WriterGal” Doan, Writergal Marketing Services, and learn how to increase visitors to your site organically and keep them there longer by publishing great content. Takeaways from this interactive session include a workbook containing a content calendar, a content recycling planner, blogging tools and more to help you create a content strategy that will be easy execute.

    TaxSense for Incorporating Your Business

    Tuesday, June 8th
    09:00am to 12:00pm

    The act of incorporating your small business creates a legal entity that’s separate from its shareholders or members. In many situations it can lead to lower taxes for the business owner, thanks to a range of tax benefits only available to incorporated businesses.

    Join a representative from Loren Nancke Chartered Professional Accountants and learn how a registered corporation can help separate you from your business, or partners, while optimizing tax benefits and efficiencies.

    Steps to Incorporate Your Business

    Tuesday, June 8th
    1:00pm to 4:00pm

    As a small business owner, the realities of your legal and tax situation will change as your company grows. Incorporating offers a business structure with many advantages you might not have considered.

    Join Dana Gordon, Benchmark Law Corporation, and learn about the benefits of incorporating, how to incorporate your business and legal tips to help you with “life after incorporation”. This seminar is ideal for anyone who wants to get incorporated properly within BC and learn how to carry on business as a corporate entity.

    Business Networking Skills for Success

    Wednesday, June 9th
    10:00am to 12pm

    COVID-19 and the need to maintain physical distancing has dramatically impacted on our ability to network and make new contacts. Don’t despair, there are still plenty of ways to make the connections you need for your business to succeed. Now is the perfect time to assess your network and increase your connections so your business is well poised to benefit as our economy gradually reopens.

    Join Cathy Kuzel, Business Development Strategies and Advisor, and learn key tips for leveraging your existing networks to build your connections during this time of physical distancing, canceled events, and closed doors.

    How to Manage Debt and Deal with Creditors

    Wednesday, June 9
    1:00pm to 2:30pm

    Small businesses have several restructuring options available to them to stave off closure. However, in order to make the right decisions, you need to understand concepts and terms such as incorporation, personal guarantees, secured vs unsecured creditors, deemed trusts, forbearance, insolvency, receivership and bankruptcy. Join Jonathan McNair CPA, and discover what a formal restructuring of your business entails, as well as informal options you may have at your disposal.

    Violence Prevention in the Workplace

    Thursday, June 10th
    10:30am to 12pm

    The COVID-19 pandemic has driven change and fueled stress in almost every corner of society. More than ever, employers need to be vigilant against violence in the workplace, while ensuring they provide a work site that’s safe for everyone. This begins with an assessment of the risk of violence, before determining the control measures that are in place to protect the health and safety of workers.

    Join Jacqueline Holmes, WorkSafeBC, and receive an overview of legislation in BC designed to prevent workplace violence; interactive scenarios for various industries, and resources to help you develop and implement your own violence prevention program at work.

  • Week 3 (June 14th – 18th)

    Creating Engaging Video Content Using Your Phone

    Tuesday, June 15th
    10:00am to 12pm

    If marketing has taught us anything in recent years it’s that customers love video content. Many business owners think it’s expensive and time-consuming to create this content but this is no longer the case. Thanks to the humble smartphone, professional-looking videos can be made quickly and easily.

    In the era of physical distancing, now is the perfect time for business owners to become comfortable with producing their own video content. All that’s needed is a smartphone and a good idea. Join us for this fun and informative webinar and learn how to produce videos you can use immediately to tell your stories during the pandemic or build a library of videos you can draw from in the future as you populate your content calendar.

    How to Launch Your Product in Today’s World

    Tuesday, June 15
    1:00pm to 4:00pm

    Appealing product design, a powerful brand story, and pricing strategies are important as ever.

    Jim Shopland will share his decades of experience with retailers and take you through each step as you prepare for the changing retail landscape.COVID-19 has spurred many changes affecting retail in BC, from disruptions to the supply chain to online shopping becoming more prevalent. At the same time though, initiatives like Shop Local and the transition of brick and mortar businesses to e-commerce are taking place.

    Now may be the best time for you to connect with retailers, get your foot in the door, and your products onto their shelves and their websites.

    Start Smart 1: Basics of Starting a Business

    Wednesday, June 16th
    09:00am to 12:30pm

    Starting a business? It pays to have a plan. Whether you have a winning business idea, or you’re just fascinated with the idea of launching a business, this seminar delivers a beginner-friendly course on how to start your own business. As the first half of the Start Smart two-seminar package, this seminar will help you discover what’s involved in starting your own business.

    Join a representative of Small Business BC, and Kimberly Grant, Synergy Business Lawyers for this informative seminar that will save you time and money.

    Start Smart 2: Key Considerations of Starting a Business

    Wednesday, June 16th
    1:30pm to 4:00pm

     

    The business start-up phase is an exciting time full of opportunity and big decisions. Don’t let your potential business be derailed by taking unnecessary risks. Start Smart 2: Key Considerations of Starting a Business highlights the ways you can protect your business, your employees and yourself from harm.

    How to Adapt to a Cashless Society

    Thursday, June 17th
    10:30am to 11:30am

    A lot has changed in the past year. One of the biggest changes businesses have seen is the rapid decline in the use of cash. As more business are forced to pivot – whether it’s to online, delivery or curbside – cashless payments have become the norm. As consumer behaviours are changing, credit card companies have shifted their fee structure to limit risk and reward secure transactions.

    These changes affect your bottom line as a small business, so it pays to understand the changes. More credit card payments can mean a greater share of fees paid, and many businesses learned hard lessons about proper card acceptance. Now more than ever you need to understand how to not only limit risk, but to get the best possible rates per transaction for greater profitability overall.

    Bidding on Opportunities with the Government of Canada

    Thursday, June 17th
    1:00pm to 2:30pm

    Did you know – The Government of Canada purchases between $20-$25 billion of goods, services, and construction each year. Many of the suppliers of these goods are small businesses. Finding and Bidding on Opportunities with the Federal Government can provide a fantastic way to grow your revenue.

    Get an overview of buyandsell.gc.ca, which offers access to all the Government of Canada’s tenders and other related procurement information. You’ll receive guidance on the Request for Proposal (RFP) process and general information on the government bidding and evaluation process.

    Indigenous Peoples Day: A Celebration of Small Businesses

    Friday, June 18th
    09:00am to 12pm

    In advance of National Indigenous Peoples Day on June 21, 2021, let’s celebrate the heritage, diverse cultures and outstanding achievements of First Nations in BC, with a special focus on entrepreneurs and small businesses!

    This webinar will cover how Indigenous businesses reflect Indigenous worldviews, cultural values, and ways of life. We will play, explore, and share some of our favourite examples.

  • Week 4 (June 21st – June 25th)

    Pricing Strategies: Pricing and Costing Your Product

    Tuesday, June 22nd
    09:00am to 12pm

    Whatever business you are in, your pricing strategy is one of the most important decisions you will face. Setting a price that is too high, or too low, will – at best – stifle your business’ growth prospects. At worst, it could seriously damage your sales and cash flow.

    Mixing a marketing and financial focus, our pricing strategies seminar will get to the heart of how pricing plays an important part of your strategy for business success.

    Business Planning for Developing Businesses

    Tuesday, June 22nd
    1:00pm to 4:00pm

    Starting a business is tough. Growing a business sustainably can be even tougher. That’s why business strategy is so important for sustained growth.

    Build your growth plan and transition successfully to the next stage of business by attending this fascinating seminar hosted by Bill Erichson, Pacific Training Innovations. You’ll learn how building the right strategy will help you avoid the pitfalls of growing too quickly or too slowly, and how your current business activities have placed a barrier on your potential for growth.

    How Much is Your Business Worth?

    Wednesday, June 23rd
    10:30am to 12pm

    As small business owners approach retirement, or adjust to the realities of COVID-19, many are contemplating selling their businesses. As Warren Buffet once said, “Price is what you pay: Value is what you get.” In this seminar you’ll learn how businesses are valued, how buyers think, and practical tips for maximizing value.

    Join Liisa Atva, CPA and Chartered Business Valuator, and learn the basic principles of business valuation, which methods to use and how to apply them.

    Get Started with Email Marketing

    Wednesday, June 23rd
    1:00pm to 4:00pm

    Email Marketing makes money. In fact, a recent study showed that for every $1 you spend on email marketing, you can expect an average return of $38. Find out what you need to start an effective email marketing campaign and reach your target audience via their email inbox.

    Join Mhairi Petrovic, Out-Smarts Marketing as she delivers an action plan to get your email strategy up and running.

    Healthy and Safe Workplaces: Set up Your Business for Success

    Thursday, June 24th
    10:30am to 12pm

    Whether you’re starting or growing your business, productivity and success are fundamentally tied to your team’s wellbeing and comfort.

    Do you understand the workplace from the perspective of your workers? How do you design health and safety into your workplace so your staff have the best chance at success? This webinar will help you understand how you can implement appropriate controls to improve performance and also, prevent injuries and disease in the workplace. Learn how to involve your team in a human factor and ergonomic process to evaluate the job, the equipment and the physical and organizational environments.

    Market Research 1: Find Business Data and Insights

    Thursday, June 24th
    1:00pm to 4:00pm

    As an entrepreneur, it’s vital to conduct market research before making important decisions. Analyzing available data allows you to understand your target market, conduct a competitor analysis, view market trends and enhance your business operations.

    Join Small Business BC’s Market Research Analyst, Mark Eversfield, as he explains how secondary market research can help you make an informed decision about the viability of your business idea by tapping into already existing market data.

  • Week 5 (June 28th – 30th)

    The New Art of Selling

    Monday, June 28th
    1:00pm to 2:30pm

    2020 was a year of change. Human interactions have rapidly shifted to socially distant, online environments and many businesses have had to pivot the new COVID economy. One of the biggest changes companies have had to adjust to is how to achieve sales in this quickly changing world.

    Join us for this fast-paced and interactive webinar where you’ll learn the changing approaches to selling, new customer behaviours, expectations, and technologies that consumers have adopted.

    Online Lead Generation for Small Business

    Tuesday, June 29th
    10:30am to 12pm

    In these challenging times, it is more important than ever for small business owners to learn cost-effective ways to increase their sales leads and reach new customers.

    Thankfully, Digital Marketing has levelled the playing field for small businesses online. With the right tactics, businesses of all sizes can compete effectively online, reaching customers in several different places without breaking the bank. Join Ted Lau, Ballistic Arts, and learn practical, DIY tips for generating sales leads online.

    How to Bring Clarity and Coherence to Your Team

    Tuesday, June 29th
    1:00pm to 2:30pm

    Somewhere along the path of launching and running your business is a stage where you take a step back to set a coherent, clear, and consistent path to bring into alignment what you think, how you lead, and how your team works.

    Learn how to develop an effective team perfectly aligned with your company’s vision and goals so they can clearly and proactively solve the right business problems with maximum impact.

    Join Jim Shopland in this webinar and learn his concept on the 3 vital areas of team development: strategy, leadership, and coaching.

    Keys to Creating a Successful Learning Experience to Engage Your Participants

    Wednesday, June 30th
    10:30am to 11:30pm

    In our rapidly changing world, lifelong learning has become essential in the workplace and in business. Whether you’re leading training for employees or hosting workshops for adult learners, a successful learning experience will engage the participants and increase retention. Whatever your reason is to design an effective learning experience, and whether it’s in person or online, there are some common foundational principles and strategies you can use every time.

  • Talk to an Expert Advisory

    Talk to a Workers’ Compensation Expert

    Thursday, June 10th – 1:00pm to 4:00pm
    Thursday, June 17th – 10:00am to 1:00pm
    Thursday, June 24th – 1:00pm to 4:00pm

    In partnership with WorkSafeBC, Small Business BC is proud to offer FREE one-on-one advisory sessions with a representative of the Employers’ Advisers Office to help businesses reopen their doors in a safe and successful manner.

    As British Columbia proceeds carefully with our provincial Restart Plan, more and more businesses are creating their reopening plans. Throughout this process, the health and safety of staff and customers must remain the top priority.

    The Employers’ Advisers Office advises on these subjects and more, helping employers expand their knowledge of current legislation, regulations, policies and best practices in workplace safety. They are standing by to assist with questions on reopening in relation to the WorkSafeBC guidelines.

    Talk to a Technology Operations Expert – Sold Out

    Thursday, June 10th – 10:00am to 4:00pm
    Thursday, June 17th – 09:30am to 12pm

    Running a business means optimizing your technology environment to support your organization, stakeholders and clients. Whether it’s your internal systems, website, or data environment, your business needs an integrated and useful technology and systems foundation. Come learn about how to make your technology systems useful and relevant to your business.

    Our Technology Operations Expert, Tim Bramwell helps businesses to use technology better, and developers build better product strategies.

    Talk to a Business Broker

    Friday, June 11th – 09:00am to 1:00pm
    Friday, June 25th – 09:00am to 4:00pm

    A business broker understands that there are so many things to consider when you are planning your business exit or ownership transition and it can seem overwhelming.

    If you have an existing business you’re looking to sell or are considering buying a small business, we invite you to book a one-on-one consultation with our business broker, Steven Chand of Pacific M&A and Business Brokers to decide what the next steps will look like, and how to best proceed.

    Talk to an Accountant – Sold Out

    Tuesday, June 8th – 09:00am to 4:00pm
    Tuesday, June 22nd – 09:00am to 4:00pm

    Lost in a sea of deductions, taxable income and depreciation? Your small business taxes don’t need to be daunting! In fact, our experts from Loren Nancke Chartered Professional Accountants can help demystify the numbers and make sure you’re enjoying the maximum deductibles for your small business.

    Whether you need help figuring out how to properly calculate and file your business taxes, or what business structure is most beneficial, reserve your 30-minute one-on-one consultation and make your financials work for you.

    Talk to a Lawyer – Sold Out

    Tuesday, June 22nd – 10:00am to 4:00pm

    Even if your business is small, there are countless legal hurdles you can face in the first few years. Why tackle them alone? Our Talk to a Lawyer service offers general legal advice about business structures, joint ventures, contracts or any other legal issues you may be facing.

    Book a one-on-one consultation with a lawyer from Benchmark Law Corporation and solve the legal questions specific to your individual business’ needs.

    Talk to a Website Expert – Sold Out

    Tuesday, June 8th – 12pm to 2:00pm

    Having a website for your business isn’t just a good idea, it’s become an essential marketing tool. Whether you’re a traditional retailer, providing a service, or are looking to operate exclusively online, how you approach your business website takes careful planning and consideration.

    Are you ready to take your online presence to the next level? Let our website expert, Simon Rai, help you optimize your site for conversion and generate the revenue you need for your small business in a one-on-one consultation.