There are thousands of ways to promote a small business, and some of the best don’t even require much spending. Our Best Marketer Award salutes the company that demonstrates the most innovative and impactful integrated marketing initiative executed in BC. Through a multi-channel approach, this business demonstrates creativity and increases customer engagement. The award is assessed on the following criteria:
- Integration: The business has successfully developed and executed an integrated marketing strategy with proven positive results, using both digital and offline tactics. Mediums may include, but are not limited to, traditional advertising, public relations, social media, content marketing, SEO, digital advertising, e-communications, contesting, video, etc.
- Creativity: The marketing campaign(s) have demonstrated creativity, originality, polish and appeal. The company has taken a unique approach to achieving their business objectives.
- Engagement: Clients/customers/community have been effectively engaged through the campaign(s), and positive results can be proven through metrics, such as impressions, clicks, conversion rates, ROI, web traffic, walk-ins, etc.
Last year, Vancouver’s Two Wheel Gear clinched the award for their bold and memorable approach to marketing their range of products designed for bicycle commuters. Two Wheel Gear invented the bike suit bag in 1999. Their innovation grew into a premium brand of specialized bags and panniers for bike commuters. Today, their brand has developed a cult following and is carried across Canada in retail giants like MEC. Who will follow in their footsteps in 2019? Here are the Top 10 Semi-Finalists for the Best Marketer Award:
Claris Media, Fernie
Claris Media Inc. is a design and publishing company located in Fernie, BC. Owners Krista Turcasso and Vanessa Croome have built a successful and award-winning business which includes graphic design services, content development, editing and publishing specializing in layout and publication production. Claris Media produces the Fernie Fix monthly magazine and seasonal guides, and has an extensive client list from both near and far.
Get Clear Consulting, Abbotsford
Get Clear Consulting is a team of professionals who love creating beautiful and clear marketing material for businesses. With a diverse team like this, there are few problems they can’t solve (when it comes to marketing, that is). Founder, Jon Morrison, started Get Clear Consulting at the end of 2017 and has built it into a full-scale marketing agency in just a year. His team is all based out of B.C. but works remotely and serves businesses all over the world.
blueberrycloud, North Vancouver
Operating since 2014, blueberrycloud is a full-service digital marketing firm based out of North Vancouver. They are champions for full transparency in digital marketing, using a trusted network of contractors to deliver their range of services.
Array Web + Creative, Nanaimo
Kipling Media Ltd, Vancouver
Kipling Media comprises of a team of dedicated no-frill Canadian marketers that takes pride in their non-conformist, cavalier ways. A good marketing strategy goes against the flow, not with it. It makes you stand out from the crowd. As a result, Kipling is always learning new methods, pushing digital boundaries to give unparalleled design, websites and marketing to their clients.
Longevity Graphics, Coquitlam
Since 2001, Longevity Graphics has been designing successful websites and implementing internet marketing strategies by providing across-the-board internet services to businesses looking to take advantage of online marketing potential. They are an internet marketing, website design, and development solution provider helping businesses to establish their web presence.
SUVA Beauty, Surrey
With a colorful plethora of eye shadow shades, pre-made and custom-made palettes and Hydra Liners, SUVA Beauty is a proud global business with retailers in over 30 diverse countries. Such success is attributed to SUVA Beauty’s Founder and CEO, Shaina Azad, who strove to create a brand that represented her cosmetic artistry and personal style.
SYN Interactive, Vancouver
SYN Interactive is a full-service marketing agency. They exist at the intersection of creativity and technology to deliver excellent experiences and innovation. The business’ number one goal is to help clients grow by creating tailored marketing plans and eye-catching content.
Town Hall Brands, Vancouver
For more than 21 years, Town Hall Brands has been producing memorable projects that impact the public and help bring names to the tips of Canadian tongues. Leeann Froese and Andrew von Rosen head Town Hall Brands, supported by a smart, dedicated, and hardworking team. The concept of the town hall—the place people gather to exchange and share valuable ideas and information—forms the foundation. They are a lifestyle destination and deliver projects that inspire and celebrate the good life.
KIMBO Design Inc. Vancouver
The team at KIMBO Design solves complex problems through innovative thinking and smart design. They are leaders in sustainable design and understand the importance of solutions geared to each of their client’s specific creative needs.
The Small Business BC Awards Gala will bring together over 600 small business owners, supporters, providers and government officials to network at a glittering reception and enjoy a three-course dinner, as we announce the winners of this year’s awards.
Hosted by a special guest Emcee, this is THE event where small businesses are acknowledged for their outstanding achievements and contributions to their community and the BC economy.
Join us as we raise a glass in honour of the small businesses, on their night to shine on the podium.