Even though networking is a routine practice, it still makes a lot of people nervous. If you find this aspect of business overwhelming, you’re not alone. Lead with curiosity and try to think of networking as an opportunity to learn, make connections, and offer help where you can. To support you, here are five tips to help you successfully network as an introvert:
1. Network Online
Social media and online networking are great ways to make connections. On platforms like Instagram and LinkedIn, you can engage with other users by sending them direct messages or interacting with their content. You might find it easier to initiate and maintain relationships this way. Plus, connecting online can make in-person interactions easier.
2. Focus on Quality Interactions
Generally, introverts are known for their great listening skills, having thoughtful conversations, and building genuine connections. The 80-20 rule suggests that 80 percent of outcomes result from 20 percent of your efforts. Make networking more effective by leveraging your strengths and focusing on the quality of your interactions, rather than the quantity.
Instead of spreading yourself too thin and trying to meet as many people as you can, focus on building deeper connections with only a few people. If you’re hesitant to strike up a conversation with someone, use your network or find a networking partner. They can help with introductions, facilitating group conversations, and offering support if you feel overwhelmed.
3. Do Your Research
Preparing for networking events can help you stay focused and make the most of your experience. Before attending, consider making a note of specific people you’d like to approach. Then, come up with some questions or conversation starters. This makes it easier to initiate meaningful conversation and avoids small talk. It may also make you feel more comfortable since you know who you’re going to approach.
You could also make goals for the event, such as the number of people you’d like to talk to, or something in particular you’d like to learn about. Consider rehearsing a brief introduction as a way to break the ice. You want to explain to people who you are and how you can help them, which can be done in a few seconds. Then, you can organically open the conversation to the other person.
4. Prioritize Self-Care
Be selective about which networking events you attend. Again, focusing on quality instead of quantity. Opt for those where you’re most likely to meet people who align with your interests and goals, making conversation and connection more natural.
It’s common for introverted people to feel drained after social interactions, or just being around people constantly. At networking events, make a plan to take regular breaks. This will help you avoid draining your social battery, give you time to recharge, and allow you to create more quality connections.
5. Follow-Up
Make the most of your interactions by staying in contact with your network. Get their business cards so you can follow them on social media or email them later on. Following up with meaningful conversations to maintain contacts could help you out in the long run.
Networking as an Introvert
Networking doesn’t look the same to everyone. You don’t have to socialize constantly and attend every big networking event if that doesn’t suit you. Assess your comfort level, begin with small steps, and find strategies that work. Ultimately, if you focus on your strengths and build deep connections, you’ll foster a strong network that will help your business grow.
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