Has your business growth reached a plateau? Not sure where to go from here? Here are some tips to help you proactively take your business to the next level.
Grow (or Refine) Your Niche.
Expand into new markets by launching new products or services, or by finding new applications for existing products or services.
Reward Loyal Clients.
Motivate people to buy more, buy again, buy now, buy bulk, or prepay. Use coupon promotions, early bird or bulk discount pricing strategies, or customer loyalty programs. Start a referral program. Reward your customers if they refer people to you.
Get trustworthy distributors with deep contacts in new territories. Motivate them to sell more by using referral or commission programs.
Stand Out From the Competition.
Know what your competition is up to. Differentiate yourself by clearly defining your Unique Selling Proposition.
Spread the Word.
Get word-of-mouth referrals from your best clients. Promote your business using social media and low-cost marketing programs. Network, network, network. Keep in touch with industry contacts, and attend association events and tradeshows to generate and maintain interest.
Improve Your Online Presence.
Ensure your website is accurate, current, and professional, and has basic search engine optimization. Put yourself in Google Maps. Volunteer to write a column for a related trade publication or newspaper. Start a blog. Get on Twitter. Create a following, and continue to grow awareness about what you do.
Grow a Membership.
Share valuable information about your industry and what you do in a blog or e-newsletter. This increases your credibility, and keeps you top of mind.
In your marketing, focus on the green aspects of your business. Catch the eye of new buyers who prefer "green" products and services.
If you have time in your schedule, subcontract your services out to a similar business. For example, an independent copywriter could work as a subcontractor to a larger graphic design firm, or a professional organizer could subcontract to a busy company.