Not on Pinterest yet? Here’s a statistic that might inspire you: Pinterest drives more web traffic to other sites than Google+, LinkedIn, and YouTube combined. That’s right — combined.
Get your business started on Pinterest by following these steps:
1. Upload a profile picture that’s Pinterest-worthy.
Your profile picture should be something that catches people’s attention, clearly demonstrates who you are, and stands out in the visual realm that is Pinterest. For businesses, company logos with solid colors tend to stand out better on Pinterest’s all-white background.
2. Create a profile that captures your business
People visit Pinterest to find content they love and want to share—making it a place where a lot of new people are going to be exposed to your business. So be sure your profile explains who you are, what you do, and why users should want to follow you or your boards.
3. Find businesses similar to yours on Pinterest
Don’t be afraid to look to other businesses for help when you’re getting started. Reach out to other local businesses, search for bigger businesses in your industry, ask your customers, or navigate to Pinterest’s different “Categories” to find inspiration.
4. Create your first three boards
Create at least three boards with a few pins on each, before you really start promoting your page. You don’t want to tell people you’re on Pinterest, until you’re actually on Pinterest.
5. Tell your network
Pinterest users LOVE finding out that their favorite business or organization is on Pinterest, so use the networks that you already have to spread the word. Use Facebook and Twitter to tell people to find you on Pinterest, then post updates and send tweets that link directly to your different boards.
6. Keep pinning!
You’ve set up your profile, you’ve created a foundation, and you’ve begun spreading the word—don’t stop there! Continue to explore and find new and creative ways to market your business on Pinterest.
Soon you’ll be the one that other businesses look to for advice on getting started.
For additional tips and insights to help you get started or improve your email and social media, visit Constant Contact’s Learning Center or attend one of Guy’s local seminars.
