Do you have ambitions to start a business but are not sure where to look for good ideas? How do you determine whether the idea has the potential to be successful once you find it? In this lesson, you will begin by learning where to find inspiration for your next business idea. Next, we will put the idea through the litmus test to determine whether it can be profitable. In the last lesson topic, you will get to know more about your target market by conducting some market research.