Client Story

60 Seconds with Mhairi Petoric, Out-Smarts

Out-Smarts was founded in 2002 when Mhairi Petrovic (pronounced Vah-ree) saw an opportunity to offer an innovative and flexible approach to internet marketing for small and medium businesses in British Columbia. Based in Vancouver, Petrovic has expanded her services across Canada, the United Kingdom and the United States; helping clients succeed in their internet marketing, social media, advertising and email marketing campaigns.

Come listen to Petrovic at this year’s Inspire event where she will be participating in the Crowdsourcing Panel.

Q: What is the first website you log onto in the morning?
A: Gmail

Q: Who is your mentor?
A:I have several people that I consider to be mentors including Steadyhand’s Neil Jensen, my husband Bob Petrovic, and Raspberry Kid’s Sue Sinclair.

Q: Which business leader do you most admire and why?
A:Leila Getz, the founder of Vancouver Recital Society (VRS). I admire her flair, positive attitude, and the fact that she built the VRS from scratch after arriving in BC as a new immigrant 30 years ago. She has since brought some of the biggest talents in classical music to Vancouver and was appointed a Member of the Order of Canada for her contribution to music and the arts in 1994.

Q: What has been the most valuable piece of advice you have been given?
A:
Every mistake has a silver lining.

Q: If you could go back in time and invent a product or service – what would you create?
A:
The wheel.

Q: If you weren’t in the industry you are in today, what would you be doing?
A:
Teaching.

Q: If you could have a super power, which would you choose?
A:
Teleportation.

Q: Who or what inspires you?
A: 
My clients, my staff, my family and new technology.

Q: What has been your greatest success as an entrepreneur or business leader?
A:
Inspiring people to use social media for business in a manageable and strategic way.

Q: What has been your biggest challenge as an entrepreneur or business leader?
A:
Learning to delegate and growing the business at a manageable rate.