Publicity for Your Business: Traditional and New Media

Seminar

Good publicity is one of the most cost effective ways to boost the profile of your business. Whether it’s getting on the cover of a magazine, interviewed on television, or being a guest on a podcast, every business should be taking advantage of opportunities in the media.

Harnessing the power of media influencers can do more for your brand and lead generation with far less effort than you might think. Whether it’s an editor, producer, podcast host, blogger, Instagrammer, or other media decision-maker, connecting with them is all about aligning your expertise or opinion with what they need and want.

This seminar focuses on how to communicate with traditional and new-media decision-makers and influencers to get yourself seen and heard in front of tens of thousands of their followers. As an award-winning writer, editor and producer with over 15 years of experience, Baila Lazarus has read and heard thousands of story pitches. She can tell you what grabs media’s attention – and it’s not what you might think.

Learning Objectives

  • Become familiar with the new model of media outreach that allows you to leverage the power of other people’s media channels
  • Discover how different media channels function and what they’re looking for
  • Understand how to identify the media channels that will serve your needs
  • Learn how to do your research and make contact with a pitch that’s going to grab attention

Presented By: Baila Lazarus of Phase2Coaching.

This seminar is hosted at Small Business BC in Vancouver and delivered to other locations via live webinar. Please note: all webinar participants will also receive access to a recording for seven days after the live session.