Small Business BC Event

Waterfront Chats: Defining Your Value Proposition

Our Waterfront Chats meetup series is geared at start-up businesses and provides an opportunity to hear from and network with local entrepreneurs and organizations. Learn about their successes, barriers and challenges to launching and growing their small businesses. Attendees will also be given an opportunity to provide a thirty-second pitch and network.

We hold Meetups almost every month, and every event will be unique. Small Business BC Meetups are open to entrepreneurs at any stage of business and from all industries. Follow the conversation using #SBBCMeetup.

Stand out from the crowd with our next Waterfront Chats meetup event. Learn what it takes to develop a compelling value proposition. A company’s value proposition is the foundation from which their business model and marketing strategy is created. It is critical for communicating to customers why they should buy a product or service. Hear from a Market Research Expert and a Marketing Expert, at our next meetup event, and gain invaluable insights on how to clearly define your business for success.

Guest Speakers: 

Luke Aulin, CEO of RTOWN
Luke Aulin has been practicing entrepreneurship since 2001. He co-founded RTOWN, a digital marketing company helping local businesses succeed with their online presence. As RTOWN’s CEO, Luke has grown RTOWN to be named one of the top 15 largest digital marketing companies in BC by Business in Vancouver. Luke is also the recipient of Business in Vancouver’s prestigious Top 40 Under 40 Award. Luke’s passion centers around helping other entrepreneurs realize their dreams. His heart is sometimes bigger than his brains.

Mark Eversfield, Market Research Analyst at Small Business BC
Mark is the Market Research Analyst. He teaches both primary and secondary market research techniques, guest lectures on market research, and provides market research coaching for small businesses. Mark recently wrote two articles for the weekly business magazine “Business in Vancouver” on the importance of researching your market before starting your business and what you should have in place before starting a successful business. After graduating from the University of Victoria with a degree in Economics and Statistics, Mark gained his experience in market research through companies such as MarCon Research, BC Stats, Western Diversification Canada, and Small Business BC.

5:00pm-5:25pm – Networking
5:25pm-5:30pm – Opening Remarks
5:30pm – 6:00pm – Speaker Presentations
(Each presentation is approximately 10 minutes each including Q&A)
6:00pm – 6:30pm – 30 Second Introductions from Attendees
6:30pm – 6:35pm – Closing Remarks
6:35pm – 7:00pm –  Networking

Light food and refreshments will be provided.

Registration is $10 online and $12 at the door (payable by cash, debit or credit).

Reserve your place now, as space is limited!

How It Works

Staying up-to-date and establishing yourself as a key player in your network are crucial to starting and growing a successful business. Take advantage of Small Business BC’s brand new monthly meetups, so you can stay on top of business trends and mingle with your customers, clients, like-minded peers and local industry influencers.

Each month these casual events that address common opportunities and challenges that entrepreneurs and small business owners face today, and leverage networking sessions with valuable connections.

Small Business BC Meetups are located at Small Business BC’s Lower Mainland location at Waterfront Station. Each month’s event will have a different theme and will also feature guest speakers who will share their experiences and provide valuable insight into how you can achieve your goals. Topics will include starting up, growing your business, and international trade.

Get live updates by following the #SBBCMeetups hashtag on Twitter, Facebook and LinkedIn, and join the Small Business BC Meetup group now at

How to Register

Step 1: Click the SBBC Meetup Group link.

Step 2: Find the latest SBBC Meetup.

Step 3: Sign up!