Once you’ve got your website up and running, it’s time to make sure that potential clients can find it. Here are three strategies you can start with today.
Thanks to tools like Google Analytics, it’s easy to pull the statistics on who is visiting your website (i.e., their age, location, gender, etc.) and create a general profile of your audience.
Client records, accounting history, secrets to the trade – what would happen to your small business if it was all stolen or you suddenly couldn’t access it? For many small businesses, the issue of cybersecurity is often eclipsed by other business priorities that hoard the company budget. Particularly here in British Columbia.
Running a successful small business means knowing how best to invest your time and resources to deliver results. You need to ensure your calendar is fully booked to make money, but the actual administrative task of scheduling can be time consuming. Consider automated scheduling.
Some of the biggest challenges for small businesses are often ones neither owners nor employees see coming. In a lot of cases, it’s the little details that can drive a business’ success. Small issues may either slip by unnoticed or get overlooked, but these things can greatly impact your small […]
Every business should have a website. It’s an essential home base that your business needs to have online so that your customers can find your business, learn about why your business is different and access information that will make them choose you over your competitors. In fact, some businesses are […]
To say that online business is on the rise in Canada would be a gross understatement. The reality is that online businesses have practically taken over traditional brick and mortar businesses and in some cases, left them behind by a mile. In 2014, online businesses in Canada sold $136 billion […]
You’ve probably heard stories of millions of customers who have been affected by data breaches. Apple, Home Depot and Target – all brands we trust to protect our data – have all had data breaches. But did you know that small businesses can fall victim to data breaches, too? According […]
As a small business owner, I have to keep my business ahead of the competition – though it isn’t always easy. Most of my customers are making quick decisions based on the information that is available online. However, I find it can be really challenging to keep up with the […]
In today’s fast-paced world, failing to have your business online risks losing a lot – your customers, your competitive advantage and your success. This is true regardless of how big your business is. Having a strong web presence is crucial, whether you’re a one-person show or a multimillion dollar corporation. […]