In this digital age, people might tell you that business cards are unnecessary. That online platforms have rendered them obsolete and dated. In reality, however, attempts to reinvent business cards for the digital age have gone nowhere. As the Economist observes, even in the trendiest tech gatherings in Silicon […]
Once you’ve got your website up and running, it’s time to make sure that potential clients can find it. Here are three strategies you can start with today.
Whether you’re a seasonal business or not, it is inevitable your business will experience quiet periods. Whether it’s an unexpected client departure or an expected seasonal slump, don’t dwell on the negative, see it as an opportunity to experiment with your marketing. And, who knows, maybe in the process you’ll find a new revenue generator that could help your business during its busiest times, too.
Long before we had the ability to quickly research Yelp reviews, or skim through someone’s LinkedIn profile, we would turn to our networks to solicit feedback on whether or not a person, or business, was trustworthy. Friends would recommend a great restaurant for dinner, or provide you with the name […]
Traditional media and public relations will continue to change rapidly in the next few years given the rise of social media platforms, declining newsroom staff, a shift to edu-tainment type content, and the amount of clutter that media and consumers alike must deal with. In this blog, I list seven […]
Small business owners already know the importance of having an online presence. After all, it’s how you expand your customer base in the shortest amount of time. But are you reaching the right people at the right time? Enter .ca domains – the domain extension that is specifically for Canadian […]
A content marketing strategy is like a gym membership: Everyone knows they should have one, but very few people understand what they really entail.
In today’s competitive atmosphere, preparing and submitting proposals is one way to win new projects for your business and generate increased revenue. Unfortunately, it can be hard to forecast when or how many of these opportunities will be issued. Some weeks can be dry, while others are flooded with prospects. […]
Small business owners know that buying or renting and maintaining space can be one of the most expensive parts of running a retail storefront. Every square meter of merchandising space counts and ensuring that your space is optimized is key to making more sales. There are some general rules to […]
When people ask me what my secret to success is, I always tell them, “There is no secret to success. Everyone makes their own success.” And while that’s true, there’s a little more to achieving your goals than just hard work and perseverance. Marketing is key to creating a small […]