Spring is the perfect excuse to hunker down and learn new skills for your small business. This month’s focus is on digital marketing, business planning, financing, understanding legalese and selling your business. So, what are you waiting for?
Dining with clients should be an enjoyable experience with the potential for deals to be made. We have compiled a few of tips to give you the confidence at your next networking or dining event:
Your website copy has the potential to convert new visitors into customers if it’s written effectively. It should speak directly to your customer’s pain points but also align with Google’s frequently updated search rank factors.
In this digital age, people might tell you that business cards are unnecessary. That online platforms have rendered them obsolete and dated. In reality, however, attempts to reinvent business cards for the digital age have gone nowhere. As the Economist observes, even in the trendiest tech gatherings in Silicon […]
Once you’ve got your website up and running, it’s time to make sure that potential clients can find it. Here are three strategies you can start with today.
Whether you’re a seasonal business or not, it is inevitable your business will experience quiet periods. Whether it’s an unexpected client departure or an expected seasonal slump, don’t dwell on the negative, see it as an opportunity to experiment with your marketing. And, who knows, maybe in the process you’ll find a new revenue generator that could help your business during its busiest times, too.
Long before we had the ability to quickly research Yelp reviews, or skim through someone’s LinkedIn profile, we would turn to our networks to solicit feedback on whether or not a person, or business, was trustworthy. Friends would recommend a great restaurant for dinner, or provide you with the name […]
Traditional media and public relations will continue to change rapidly in the next few years given the rise of social media platforms, declining newsroom staff, a shift to edu-tainment type content, and the amount of clutter that media and consumers alike must deal with. In this blog, I list seven […]
Small business owners already know the importance of having an online presence. After all, it’s how you expand your customer base in the shortest amount of time. But are you reaching the right people at the right time? Enter .ca domains – the domain extension that is specifically for Canadian […]
A content marketing strategy is like a gym membership: Everyone knows they should have one, but very few people understand what they really entail.