Thanks to tools like Google Analytics, it’s easy to pull the statistics on who is visiting your website (i.e., their age, location, gender, etc.) and create a general profile of your audience.
The only constant in the world is change. And working at Small Business BC, I experience the province’s changing business trends first-hand. Over the past year, businesses that are on the leading edge of “disruptive technologies” have come to me for market research assistance. Drones, Virtual Reality, Big Data, and […]
Gain valuable market research data and insight into the social enterprise sector with the Social Enterprise Sector Survey database. The purpose of the database was to support the development of the social enterprise sector in Canada by conducting surveys that highlight the size, scope and impact of social enterprises at […]
You have a great idea for a business and the support of all your friends and family. But before you invest your time, capital and resources, you need to figure out whether it’s a viable business venture. Viability measures your business’ ability to start, grow and survive. It factors in target […]
Market research is essential to understanding your customers and your competition. It provides you with intelligence that can help direct your business planning and strategy. The key to successful market research is planning and strategy. It should be methodical, organized and fair. Unfortunately, market research often takes place during a time […]
Have us generate a prospect list specific to your business. We can conduct searches across Canada by business types, location, revenue, number of employees, industry, and more.
Do you really know who belongs to your target audience? Get professionally prepared market research reports customized for your business.
Our market research advisors can assist you with your research by showing you how to use our library and online data sources.
Toyota has taken a leap from being recognized as a traditional manufacturing company to a digitally-savvy and driven brand. They successfully develop creative social media campaigns to increase brand awareness and customer acquisition. Here are three tactics you can learn from their strategy.
Twitter is a highly effective sales tool for business-to-consumer (B2C) companies. However many businesses could do a better job of discovering potential customers. Here are three tools you can use.