5 Tips to Create A Unique Value Proposition

One of the earliest questions you should be asking yourself as an entrepreneur is: “Why should customers care about my product or service?” In business parlance, your unique value proposition is what sets you apart from your rivals. It’s the secret sauce that makes your product something people should pay […]

Why Statistics Matter to Your Small Business… And Where to Find Them

Data has never played a bigger role in the life of an entrepreneur. Whether you’re starting, expanding, or closing your business, statistics will always make your life easier. As the saying goes, “Information is power” and statistics provide the power you need to succeed. Here are some of the ways […]

Small Business Week at Small Business BC

Small Business Week is October 16-20, 2017 and presents a welcome opportunity to acknowledge the contributions entrepreneurs and small business owners make to the Canadian economy, and our local communities. Events are taking place around the country, including here at Small Business BC. Together with the Province of British […]

Steve Thorp’s 4 Tips for Craft Brewers

Steve Thorp, co-founder of Postmark Brewing and Vancouver Urban Winery, knows more than most about how to successfully launch a craft brewery. We asked him for his tips on how to break into the craft brewing scene.

How To Identify Your Target Market

You’ve developed a killer product or service, but there’s still work to be done before you can take it to market. Successfully pitching to the right audience is the most efficient way to maximize your marketing’s return on investment. So how do you identify who to pitch to?

How to Use Analytics to Understand Your Online Audience

Thanks to tools like Google Analytics, it’s easy to pull the statistics on who is visiting your website (i.e., their age, location, gender, etc.) and create a general profile of your audience.

Small Business Trends for 2017

The only constant in the world is change. And working at Small Business BC, I experience the province’s changing business trends first-hand. Over the past year, businesses that are on the leading edge of “disruptive technologies” have come to me for market research assistance. Drones, Virtual Reality, Big Data, and […]

Social Enterprise Sector Survey

Gain valuable market research data and insight into the social enterprise sector with the Social Enterprise Sector Survey database. The purpose of the database was to support the development of the social enterprise sector in Canada by conducting surveys that highlight the size, scope and impact of social enterprises at […]

How to Use Viability to Test if You Should Invest in Your Business

You have a great idea for a business and the support of all your friends and family. But before you invest your time, capital and resources, you need to figure out whether it’s a viable business venture. Viability measures your business’ ability to start, grow and survive. It factors in target […]