Save on Education this Black Friday/Cyber Monday Weekend at Small Business BC

Small Business BC is marking Black Friday and Cyber Monday with a limited time special offer on popular educational services. Whether you’re looking to start a small business or become a growing, resilient enterprise, our seminars and Talk to an Expert sessions will equip you with the knowledge you need […]

How to Use Market Research to Evaluate Your Business Idea

As entrepreneurs, we’ve all had moments of clarity where we feel like we’ve come up with the next big thing. These ‘eureka’ moments seem fantastic when written on a napkin, but there’s a process that needs to be followed to properly evaluate your business idea. How Market Research Can Evaluate […]

The Importance of Understanding Your Target Market

As a business advisor, I meet with many entrepreneurs who have a clear business concept but they lack a clear definition of their target market. Many of my clients say that “everybody” is their target market. That statement is one of the most common mistakes new entrepreneurs make. Sticking to […]