Qu’est-ce que vous souhaitez que votre marque révèle de votre entreprise? Pour réussir, votre marque doit faire partie intégrante de votre entreprise. Elle devrait être intégrée dans votre plan d’affaires autant que toute procédure financière ou opérationnelle. Votre marque est essentielle pour créer une connexion émotionnelle avec vos clients; elle […]
It’s October, fall is in the air, and we’re joining in the national celebration of Small Business Week from October 15-21. This presents an opportunity to recognize the contributions entrepreneurs and small business owners make to the economy as well as our local communities. To mark the event, Small Business […]
Steve Thorp, co-founder of Postmark Brewing and Vancouver Urban Winery, knows more than most about how to successfully launch a craft brewery. We asked him for his tips on how to break into the craft brewing scene.
In 2011, Vancouver-based lifestyle brand, Herschel Supply, sold 8,000 of their trademark bags to an extremely receptive, but mostly local market. Just six years later, they’ve already sold their 15 millionth bag, expanding to service a global audience in over 100 countries.
Spring is the perfect excuse to hunker down and learn new skills for your small business. This month’s focus is on digital marketing, business planning, financing, understanding legalese and selling your business. So, what are you waiting for?
Your website copy has the potential to convert new visitors into customers if it’s written effectively. It should speak directly to your customer’s pain points but also align with Google’s frequently updated search rank factors.
We often say that there’s something magical about public relations in business. And a lot of time and resources go into this marketing method. But what is so special about it, and why should businesses invest in it? We took a stab at explaining this PR “wow” factor with these […]
The holidays are one of the most critical times of the year for many small business owners. As frantic shoppers look for the perfect presents, restaurants are booked up for office parties and cafes have their espresso machines on overdrive, it can be easy to forget critical steps to capitalize […]
Corporate social responsibility lets you combine doing social good with your business model. According to a study by Nielson, 55 per cent of online consumers are willing to pay higher prices for products and services from companies dedicated to having a positive impact on the world. But while owning a […]
Branding is a key element to any company’s success. It helps you position your business in the market, build awareness amongst your target market, and attract both employees and investment. According to a survey conducted by NewsCred, the most important driver of brand loyalty for millennials is a great […]