7 Reasons Why PR is Worth the Trouble

We often say that there’s something magical about public relations in business. And a lot of time and resources go into this marketing method. But what is so special about it, and why should businesses invest in it? We took a stab at explaining this PR “wow” factor with these […]

5 Ways to Create Loyal Customers This Holiday Season

The holidays are one of the most critical times of the year for many small business owners. As frantic shoppers look for the perfect presents, restaurants are booked up for office parties and cafes have their espresso machines on overdrive, it can be easy to forget critical steps to capitalize […]

4 Ways Corporate Social Responsibility Benefits Your Business

Corporate social responsibility lets you combine doing social good with your business model. According to a study by Nielson, 55 per cent of online consumers are willing to pay higher prices for products and services from companies dedicated to having a positive impact on the world. But while owning a […]

4 Branding Errors and How to Fix Them

Branding is a key element to any company’s success. It helps you position your business in the market, build awareness amongst your target market, and attract both employees and investment. According to a survey conducted by NewsCred, the most important driver of brand loyalty for millennials is a great […]

How to Hire a Branding Consultant

Hiring a branding consultant can be scary. You are hiring a company to capture your vision, hopes, and dreams for your business. So it’s important to hire a good one. And to create a long-term relationship, for any ideas or strategies you want to explore in the future. We asked […]

Trademarks: What They Are and Where They Fit Into Your Small Business Brand

Branding is an essential step of any new small business. A memorable and compelling brand is your opportunity  to stand out in a crowded marketplace. But what is a brand? By definition, a brand comprises a variety of elements that come together to create a distinctive personality for your business: […]

Why Hire a Branding Consultant

“Small businesses often consider branding as only something large companies do,