Spring is the perfect excuse to hunker down and learn new skills for your small business. This month’s focus is on digital marketing, business planning, financing, understanding legalese and selling your business. So, what are you waiting for?
Your website copy has the potential to convert new visitors into customers if it’s written effectively. It should speak directly to your customer’s pain points but also align with Google’s frequently updated search rank factors.
We often say that there’s something magical about public relations in business. And a lot of time and resources go into this marketing method. But what is so special about it, and why should businesses invest in it? We took a stab at explaining this PR “wow” factor with these […]
The holidays are one of the most critical times of the year for many small business owners. As frantic shoppers look for the perfect presents, restaurants are booked up for office parties and cafes have their espresso machines on overdrive, it can be easy to forget critical steps to capitalize […]
Corporate social responsibility lets you combine doing social good with your business model. According to a study by Nielson, 55 per cent of online consumers are willing to pay higher prices for products and services from companies dedicated to having a positive impact on the world. But while owning a […]
Branding is a key element to any company’s success. It helps you position your business in the market, build awareness amongst your target market, and attract both employees and investment. According to a survey conducted by NewsCred, the most important driver of brand loyalty for millennials is a great […]
You probably assume major events are the domains of big brands like Coca-Cola and McDonalds. But did you realize there are a great deal of opportunities for small businesses to also
Hiring a branding consultant can be scary. You are hiring a company to capture your vision, hopes, and dreams for your business. So it’s important to hire a good one. And to create a long-term relationship, for any ideas or strategies you want to explore in the future. We asked […]
Branding is an essential step of any new small business. A memorable and compelling brand is your opportunity to stand out in a crowded marketplace. But what is a brand? By definition, a brand comprises a variety of elements that come together to create a distinctive personality for your business: […]
“Small businesses often consider branding as only something large companies do,