Traditional media and public relations will continue to change rapidly in the next few years given the rise of social media platforms, declining newsroom staff, a shift to edu-tainment type content, and the amount of clutter that media and consumers alike must deal with. In this blog, I list seven […]
Small business owners already know the importance of having an online presence. After all, it’s how you expand your customer base in the shortest amount of time. But are you reaching the right people at the right time? Enter .ca domains – the domain extension that is specifically for Canadian […]
Client records, accounting history, secrets to the trade – what would happen to your small business if it was all stolen or you suddenly couldn’t access it? For many small businesses, the issue of cybersecurity is often eclipsed by other business priorities that hoard the company budget. Particularly here in British Columbia.
First impressions are powerful – will the first date pave way for a second? Will the business card exchange lead to a sale? Can the eager interviewee transform sweaty palms and dry mouth into career magic? In fact, first impressions are so paramount that you’re probably weighing if this article […]
As any new business owner knows, the first year in business is exciting, challenging, rewarding, and very scary. I would find myself questioning whether I had made the right decision, my mind whispering fears of failing into my ears. People always ask “how is your business doing”, but your answer […]
Running a successful small business means knowing how best to invest your time and resources to deliver results. You need to ensure your calendar is fully booked to make money, but the actual administrative task of scheduling can be time consuming. Consider automated scheduling.
Working from home has many benefits, but let’s face it, considerable challenges also. The most common of which is overcoming the isolation.
A content marketing strategy is like a gym membership: Everyone knows they should have one, but very few people understand what they really entail.
Leadership and management. Understanding the differences between the two terms is your first step for choosing the right people for the roles.
Some of the biggest challenges for small businesses are often ones neither owners nor employees see coming. In a lot of cases, it’s the little details that can drive a business’ success. Small issues may either slip by unnoticed or get overlooked, but these things can greatly impact your small […]