How to Create a DIY Online Marketing Strategy

The options for do-it-yourself (DIY) online marketing can be overwhelming with the constantly changing world of social media marketing, email marketing, search engine optimization (SEO), article marketing, blogging and more. So, if you want to start a DIY online marketing campaign, where should you begin? Launch your digital marketing campaign […]

Are You Really an Independent Contractor, or Are You an Employee?

In today’s world, many people are realizing it may be more advantageous to offer their services as an independent contractor running their own small business, rather than working as an employee. As an independent contractor, you’re your own boss, and you get the freedom to choose your clients, working hours […]

Essential Starting Tips for Marketing to Millennials

There is no denying that the consumer demographic has changed over the last few decades. While other generations are still an important part of the economy, millennials’ influence has grown by leaps and bounds. In fact, according to Strategy, Canadian millennials have an estimated income of $225 billion. These statistics […]

3 Steps to Letting an Employee Go

Terminating an employee can be a very difficult decision, and one that may seem fraught with potential liability, stress and uncertainty. Small business owners are particularly vulnerable to unforeseen liabilities when terminating an employee. But the key to reducing uncertainty and liability is to plan for a termination at all […]

Understanding Dependent Contractors, and How to Avoid Legal Action  

Many employers are familiar with the distinction between an employee and an independent contractor. However, many may be unfamiliar with a third, legally recognized category known as the dependent contractor, which falls between the employee and independent contractor categories. Make sure to avoid potential legal pitfalls by fully understanding the […]

Why are Businesses Priced Differently than Fair Market Valuation?

Fair Market Value (FMV) is an objective value, so why are businesses worth more or less than the FMV on the market? The reason why value and worth are sometimes inconsistent is because the business owner and buyer have different perspectives, wants and needs. This means that though the FMV […]

Do You Know the Basics of Business Valuation?

A Business Valuation is a process that is used to arrive at the Fair Market Value (FMV) of a business. FMV is the amount at which a business would change hands between a willing Buyer and a willing Seller when neither is acting under compulsion, and when both have reasonable […]

5 Ways to Get New Products onto Retail Store Shelves

You’ve worked hard on your new product, and now you’re looking to take the next step for your start-up. But what does it take to get a product onto retail store shelves? Here are five important tips to help you get started on your sales and marketing plan. 1. Get […]

7 Reasons Why PR is Worth the Trouble

We often say that there’s something magical about public relations in business. And a lot of time and resources go into this marketing method. But what is so special about it, and why should businesses invest in it? We took a stab at explaining this PR “wow” factor with these […]