11 Local SEO Strategies for BC Small Businesses

I’ve watched digital marketing evolve considerably over the past 20 years of working online. The ability to geo-target local consumers is one of the most exciting, yet underutilized, developments. The following budget-friendly tips have allowed me to help hundreds of small businesses improve their local search ranking. Here are eleven local […]

Short on Cash? 4 Ways to Improve Your Cash Flow

In today’s business scenario, managing cash flow has become one of the most crucial challenges experienced by small business owners. Many of them often get so busy selling their products or services that they forget to focus on major factors of any successful business – cash flow and cash collection […]

What to Charge as a Freelancer

One of the biggest challenges that freelancers face is determining what to charge for their services. Many factors can influence what you ultimately bill your client, such as the quality of your work, what your competitors are charging and your perceived value in the marketplace. Your cost of doing business […]

Actionable Steps to Increase Your Business’ Organic Reach Online

As a small business owner, it’s very important to have a continuous flow of business leads. SEO is one of the best methods to accomplish this, but when it comes to driving traffic, it can be quite overwhelming to get it done all by yourself. Here are four fast tips […]

Preventative Tips for Creating a Healthy Workplace Environment

Creating healthy working environments is a hot topic of discussion in today’s workplaces. Not only does a healthy working environment increase employee satisfaction and morale, it can also help to improve employee efficiency rates, absenteeism rates, and reduce potential workplace injuries. It is becoming increasingly evident that taking proactive measures […]

3 Steps to the Best YouTube Marketing Partnership for Your Brand

In the world of marketing, YouTube sponsorships between brands and creators are a growing trend that shows no signs of slowing down. Businesses in almost every industry are implementing partnerships with YouTube creators to their marketing strategy. The reason behind the popularity of YouTube marketing through sponsorships is the potential […]

Smart Moves for Smartphone Use

According to a Lemelson-MIT Program study, 30 per cent of us have a love-hate relationship with our smartphones. It’s even so bad that LG Electronics study recently stated that low battery anxiety grips 90 per cent of people whenever their phone drops below a 20 per cent charge. In Canada, […]

Finding Your Social Media Voice

Social media is one of the most powerful marketing tools out there when building your business. It doesn’t cost a thing to start and implement, but it’s important to make sure that you’re heard within the sea of loud and proud narratives already out there. Even though my business is […]