One of the biggest life lessons I’ve learned from my 10 plus years in business is that everyone is different. Everyone has different needs, communication styles and personality traits that set them apart. This also means that we need to find processes that specifically work for us. If you’ve been […]
LinkedIn has a lot of powerful features that I’ve used to build my company. I’m not suggesting that I have found some secret “dark LinkedIn” that no one else knows about. Simply that the way LinkedIn has served me is a case study in how it can catapult startups like […]
One of the common themes for business owners in 2015, including for yours truly, is to increase sales. Though this is a goal I strive for, I am fully aware that it is not just the sales I’m after. I know that providing quality service to clients, efficient and effective delivering system, and profitability all are equally important.
2014 was a busy year for Conscious PR Inc. So, with all that extra media time under our belts, we thought we would share our thoughts on mastering the media. If you would rather not be within a mile’s radius of a TV camera or recorder, this blog will help you. […]
I am a passionate believer that information is power and there is nothing more powerful than knowing the market for your business. To help small business owners ring in the New Year and seek new opportunities, here are my top 10 most popular business ideas for 2015.
Branding is an essential step of any new small business. A memorable and compelling brand is your opportunity to stand out in a crowded marketplace. But what is a brand? By definition, a brand comprises a variety of elements that come together to create a distinctive personality for your business: […]
Everything changed for me when I accidentally stumbled upon my first mentor, my fabulous manager at an online magazine. That’s when it clicked. I realized mentorship can happen organically and it’s easily attainable if you know where to look and what you are looking for.
With the rapid growth of online communications, it can be a difficult task for small business owners who do not have the resources to hire Digital Marketers to grasp the latest strategies and trends. Conner Galway, Digital Marketing Director of Junction Creative and Bosco Anthony, Founder for Tribe1, […]
Let’s face it: we live in a society where we constantly hear about cultural diversity, the ethnic vote, South Asian, Asian, Aboriginal and the list goes on. Many times, we choose to ignore these labels; other times, we feel angry about them. And then there are the times when we […]
So you have taken the plunge and are the proud owner of a new business. Now, along with managing your business you have to find clients or customers. That means you need to let people know that your business exists and what you do. Not everyone is a natural marketer. […]