How To Hire For A Growing Small Business

Being a small business owner comes with its fair share of ups and downs. From celebrating your successes as you grow, to sleepless nights as you juggle an increasing workload — eventually something’s got to give. Adding employees is an important step toward building your business, and doing so with intention and clarity is paramount.

The Social Media Balancing Act for Professionals and Business Owners

If you’re a professional or a small business owner, it’s important to not only stay on top of your business social media accounts, but your own personal ones as well. As social media marketing experts, we get a lot of questions about this, so let’s take a look at some […]

What to Look Out For When Doing Your Own Bookkeeping

Many small businesses do their own bookkeeping. And why not? Initially, when your business is small, the bookkeeping is quite simple. But what are the things you should look out for when you’re managing your own books? Ensure Your Bank Accounts and Credit Cards Are Reconciled This may seem foundational, […]

Business Networking and Dining Tips

Dining with clients should be an enjoyable experience with the potential for deals to be made. We have compiled a few of tips to give you the confidence at your next networking or dining event:

The Power of a Business Card

In this digital age, people might tell you that business cards are unnecessary. That online platforms have rendered them obsolete and dated. In reality, however, attempts to reinvent business cards for the digital age have gone nowhere. As the Economist observes, even in the trendiest tech gatherings in Silicon […]

10 Words You Need to Know Before Starting International Trade

When I started my career in international business, I was working at a startup selling medical equipment to Colombia. And I quickly learned the challenges of international business the hard way. So learn from my mistakes and read the 10 Words I wish I knew before engaging in international trade.

How to Use Analytics to Understand Your Online Audience

Thanks to tools like Google Analytics, it’s easy to pull the statistics on who is visiting your website (i.e., their age, location, gender, etc.) and create a general profile of your audience.

Exporting to Border States

When many small businesses think about growing their market, they often think about heading south to the US as a first step. The close proximity, similar culture and demographic make-up, makes it seem the obvious choice. But if you haven’t exported to another country before, and you’re not familiar with […]