Decoding YouTube Styles to Choose the Right One for You

When it comes to marketing your small business, video is definitely one of the most effective mediums online. Video marketing opportunities come in many forms, but with a YouTube channel, you can experiment through different formats to discover what yields the best results for your business. Why YouTube? As of […]

5 Ways to Create Passive Income Fast

As small business owners, we know that we can never bill for all the hours we work, and we will never come to the end of our To Do list. Running your own company can feel like running a never-ending marathon, even though most businesses are started with great enthusiasm […]

Creating Targeted Video Content to Reach Your Customers

While we see impressive statistics all the time regarding how important video is for your business and what the benefits are – let’s not forget that video, similar to a blog or an article, needs to have great content in it in order to work. Quick Facts: 64 per […]

Home Sweet Home: Insuring Your Home-based Business

Who hasn’t dreamed of working from home? The prospect of being your own boss, setting your own hours and doing it all in the comfort of your own home seems to fall under the “no-brainer” category. But running a home-based business without adequate insurance can turn that dream into a […]

Don’t-Miss Copywriting Tips to Increase Conversions

I used to be a know-it-all. Armed with my degree and great grammar, I was convinced that I could write copy for small businesses that would drive traffic, bring about conversions and increase profits. What I learned, however, is that great copywriting is a lot more than a degree and […]

The Link Between Employee Attraction and Retention

I was recently the keynote speaker at the Fenestration Association of BC 2015 Western Conference. There, many small engineering firms and manufacturing companies met to discuss the issues facing the window, door and glazing industry. After speaking with several attendees, I noticed that they face the same issues as do […]

5 Tips to Make Your Email Pitch Stand Out

I have a mantra for the media courses I teach. It’s this: It’s not about standing out in your field; it’s about standing out in an inbox. By that I mean that you can have the greatest invention, the best restaurant concept, the craziest business plan or the one idea that’s […]

7 Steps to Create an Ergonomic Workspace for Your Employees

Having a small business means your work is never done, which translates into long hours sitting at a desk. This can often lead to workplace injuries and muscle fatigue. Back, neck and wrist pain are common complaints of many entrepreneurs, small business owners and their employees.  Pain affects more than […]

Top 8 Tips to Get the Most Out of Your Co-op Student

Even if your products or services are second to none, if your staff isn’t performing, your small business won’t thrive. And if you’re working with co-op students, it’s even more important to ensure they have the appropriate balance of challenges and support in their work. Here are eight tips to […]

Love Dogs? Start a Business in the Booming Dog Industry

If you love dogs and have been thinking about starting a small business in the dog industry, it couldn’t be at a better time. A 2014 study by Packaged Facts, which monitors the pet market and surveys owners to gather data, estimates that pet spending will rise to $8.3 billion […]