Which Mentorship Relationship Fits Your Personality?

One of the biggest life lessons I’ve learned from my 10 plus years in business is that everyone is different. Everyone has different needs, communication styles and personality traits that set them apart. This also means that we need to find processes that specifically work for us.  If you’ve been […]

Are You Ready for 2015? 5 Tips to Kick-off the New Year

One of the common themes for business owners in 2015, including for yours truly, is to increase sales. Though this is a goal I strive for, I am fully aware that it is not just the sales I’m after. I know that providing quality service to clients, efficient and effective delivering system, and profitability all are equally important.

Sometimes, It’s All Eyes On YOU

2014 was a busy year for  Conscious PR Inc. So, with all that extra media time under our belts, we thought we would share our thoughts on mastering the media. If you would rather not be within a mile’s radius of a TV camera or recorder, this blog will help you. […]

Business Trends for 2015

I am a passionate believer that information is power and there is nothing more powerful than knowing the market for your business. To help small business owners ring in the New Year and seek new opportunities, here are my top 10 most popular business ideas for 2015.

Trademarks: What They Are and Where They Fit Into Your Small Business Brand

Branding is an essential step of any new small business. A memorable and compelling brand is your opportunity  to stand out in a crowded marketplace. But what is a brand? By definition, a brand comprises a variety of elements that come together to create a distinctive personality for your business: […]

Four Ways To Find A Small Business Mentor

Everything changed for me when I accidentally stumbled upon my first mentor, my fabulous manager at an online magazine. That’s when it clicked. I realized mentorship can happen organically and it’s easily attainable if you know where to look and what you are looking for.

Introduce Yourself By What You Are Contributing to the World

Let’s face it: we live in a society where we constantly hear about cultural diversity, the ethnic vote, South Asian, Asian, Aboriginal and the list goes on. Many times, we choose to ignore these labels; other times, we feel angry about them. And then there are the times when we […]

How To Advertise Your Start Up Effectively

So you have taken the plunge and are the proud owner of a new business. Now, along with managing your business you have to find clients or customers. That means you need to let people know that your business exists and what you do. Not everyone is a natural marketer. […]