Being a small business owner comes with its fair share of ups and downs. From celebrating your successes as you grow, to sleepless nights as you juggle an increasing workload — eventually something’s got to give. Adding employees is an important step toward building your business, and doing so with intention and clarity is paramount.
If you’re a professional or a small business owner, it’s important to not only stay on top of your business social media accounts, but your own personal ones as well. As social media marketing experts, we get a lot of questions about this, so let’s take a look at some […]
Many small businesses do their own bookkeeping. And why not? Initially, when your business is small, the bookkeeping is quite simple. But what are the things you should look out for when you’re managing your own books? Ensure Your Bank Accounts and Credit Cards Are Reconciled This may seem foundational, […]
Dining with clients should be an enjoyable experience with the potential for deals to be made. We have compiled a few of tips to give you the confidence at your next networking or dining event:
Your website copy has the potential to convert new visitors into customers if it’s written effectively. It should speak directly to your customer’s pain points but also align with Google’s frequently updated search rank factors.
In this digital age, people might tell you that business cards are unnecessary. That online platforms have rendered them obsolete and dated. In reality, however, attempts to reinvent business cards for the digital age have gone nowhere. As the Economist observes, even in the trendiest tech gatherings in Silicon […]
Once you’ve got your website up and running, it’s time to make sure that potential clients can find it. Here are three strategies you can start with today.
When I started my career in international business, I was working at a startup selling medical equipment to Colombia. And I quickly learned the challenges of international business the hard way. So learn from my mistakes and read the 10 Words I wish I knew before engaging in international trade.
Thanks to tools like Google Analytics, it’s easy to pull the statistics on who is visiting your website (i.e., their age, location, gender, etc.) and create a general profile of your audience.
When many small businesses think about growing their market, they often think about heading south to the US as a first step. The close proximity, similar culture and demographic make-up, makes it seem the obvious choice. But if you haven’t exported to another country before, and you’re not familiar with […]