We’re ten years into the great social media experiment and 2017 was the year we saw Facebook hit the 2 billion user mark, the proliferation of real-time video across social platforms and the continuing email renaissance. With 2018 coming up fast, what better time to reflect on the past year, […]
While most people consider the holidays a time to kick back and relax, many small business owners are taking advantage of their down-time to review the past year, and to plan for an even more successful new year. We find that December and January is often an ideal time to […]
Why are you doing what you’re doing? Money, freedom, status? Building your business to have a big salary and elevated status is attractive, but more often than not unless you know what truly brings you joy in life, you won’t be happy—no matter how successful you are. Do you work […]
Have you recently launched your company website only to be disappointed when it proves difficult to find on Google? It is not uncommon for new website owners to overestimate the volume of search engine-generated traffic their freshly launched site will experience. They anticipate flicking the “on switch” and immediately showing […]
Being a small business owner comes with its fair share of ups and downs. From celebrating your successes as you grow, to sleepless nights as you juggle an increasing workload — eventually something’s got to give. Adding employees is an important step toward building your business, and doing so with intention and clarity is paramount.
If you’re a professional or a small business owner, it’s important to not only stay on top of your business social media accounts, but your own personal ones as well. As social media marketing experts, we get a lot of questions about this, so let’s take a look at some […]
Many small businesses do their own bookkeeping. And why not? Initially, when your business is small, the bookkeeping is quite simple. But what are the things you should look out for when you’re managing your own books? Ensure Your Bank Accounts and Credit Cards Are Reconciled This may seem foundational, […]
Dining with clients should be an enjoyable experience with the potential for deals to be made. We have compiled a few of tips to give you the confidence at your next networking or dining event:
Your website copy has the potential to convert new visitors into customers if it’s written effectively. It should speak directly to your customer’s pain points but also align with Google’s frequently updated search rank factors.
In this digital age, people might tell you that business cards are unnecessary. That online platforms have rendered them obsolete and dated. In reality, however, attempts to reinvent business cards for the digital age have gone nowhere. As the Economist observes, even in the trendiest tech gatherings in Silicon […]