The Dangers of Discounting for Service-Based Business Owners

As consumers, we are conditioned to looks for deals, and when a sale happens, we jump on it. By creating scarcity – a way of limiting the availability of an item that’s for sale – business owners can more easily encourage buyers to make a purchase before a discount disappears, […]

Creating Job Security for Your New Small Business

One of the most common fears new entrepreneurs encounter before launching a business is how to handle the risk of losing job security. The transition from cubicle to company owner can be downright terrifying, as giving up a day job also means giving up a regular pay cheque, benefits and […]

Stand Up and Stand Out in Your Business

In this age of instant information, social media and incredible connectivity, if you’re not different – you’re dead. People have more information about you, your product and your competitors than ever before in history. What are they looking for? Very simply they want a reason WHY they should do business […]

Break The Rules to Improve Your Writing and Make It Fun

After looking at the headline did you decide to read this article because you want to improve your writing, or do you just like the idea of breaking rules? I have to admit that I live by some rules but break others. Such as my personal health and fitness rule: […]

How To Be An Inspiring Mentor Who Changes Lives

Have you ever had a life changing moment when someone did or said something that completely changed your perception about life? I had one a couple of years ago while I was sipping a steaming hot coffee in my mentor’s home office. I asked my mentor how she dealt with […]

The Importance of Systems for Tiny Business Owners

If your business earns less than $250,000 per year in revenue, there’s a good chance that you’re still handling most of the operational tasks yourself. From invoicing to blog posts, Search Engine Optimization to following up with leads, without you, the business doesn’t do much business, does it? Does that […]

Let’s Talk About Fashion…The Business Aspects

If there is one topic I love to talk about, it would be the fashion and beauty industry. And if I’m doing it on “company time”, all the better. How do I make this a legitimate part of my work-day you ask? Well, our clients have a lot to do […]

Top 10 Apps for Small Business Owners

Launching and maintaining a new business is no easy feat. Thankfully, technology is here to make the lives of small business owners much easier. As the CEO of Trippeo, I rely on a number of apps when I am on the road for business or working from our headquarters in […]