3 Steps to the Best YouTube Marketing Partnership for Your Brand

In the world of marketing, YouTube sponsorships between brands and creators are a growing trend that shows no signs of slowing down. Businesses in almost every industry are implementing partnerships with YouTube creators to their marketing strategy. The reason behind the popularity of YouTube marketing through sponsorships is the potential […]

Smart Moves for Smartphone Use

According to a Lemelson-MIT Program study, 30 per cent of us have a love-hate relationship with our smartphones. It’s even so bad that LG Electronics study recently stated that low battery anxiety grips 90 per cent of people whenever their phone drops below a 20 per cent charge. In Canada, […]

Finding Your Social Media Voice

Social media is one of the most powerful marketing tools out there when building your business. It doesn’t cost a thing to start and implement, but it’s important to make sure that you’re heard within the sea of loud and proud narratives already out there. Even though my business is […]

Social Media Tips to Get Customers and Make Money

Until I learned how to harness the power of social media, business as a self-employed interior designer was slow. While immensely passionate about my work, I was tired of living life client-to-client, and if I’m being completely honest, I was tired of being in debt. I knew I had more […]

5 Ways to Tell If Your Business is Millennial-Friendly

Millennials are defined as the generation that reached young adulthood around year 2000. They’ve been brought up with modern marketing, are fluent in social media and their impact on today’s business landscape has been covered in countless newspaper and magazine articles. This new generation will soon be taking over business […]

Don’t Gamble with Risk: Consider Insurance to Protect Your Business

I run a graphic design firm, and like many entrepreneurs and small business owners, my home is also my home office. My business was growing fast – until water from the washing machine in my neighbour’s apartment leaked into my workspace, damaging the electronics I need to operate my business. […]

Suppliers, If You Think You Know Who Your Customers Are, Think Again

Do you know who your customers really are? It may surprise you that many suppliers don’t. In fact, if you’re like most businesses that sell products to e-commerce and storefront retailers, you probably think your customers are everyday consumers. That is, the people buying your product off of store shelves. […]