Every now and again, a friend or acquaintance of mine would ask me to have a look at their business website and help them out with their SEO. Often, one […]
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The Hidden Costs of Bullying and Harassment
As a small or medium-sized business owner, it’s easier to focus on workplace health and safety hazards you can see (such as wet floors, broken ladders, or messy work spaces) […]
Protecting Your Ideas Using Canadian Intellectual Property Rights
In today’s fast-developing economy, original ideas are often seen as the new currency. Applying innovative thinking to your business can give you the competitive advantage, and can provide an enormous […]
Essential Starting Tips for Marketing to Millennials
There is no denying that the consumer demographic has changed over the last few decades. While other generations are still an important part of the economy, millennials’ influence has grown […]
3 Steps to Letting an Employee Go
Terminating an employee can be a very difficult decision, and one that may seem fraught with potential liability, stress and uncertainty. Small business owners are particularly vulnerable to unforeseen liabilities […]
Do You Know the Basics of Business Valuation?
A Business Valuation is a process that is used to arrive at the Fair Market Value (FMV) of a business. FMV is the amount at which a business would change […]
5 Ways to Get New Products onto Retail Store Shelves
You’ve worked hard on your new product, and now you’re looking to take the next step for your start-up. But what does it take to get a product onto retail […]
Online Contests are Smart Marketing for Small Business
Online contests are one of the easiest ways to find new customers and reconnect with the customers you already have. And as part of a comprehensive marketing plan, online contests […]
Best Tips to Start a Buzzworthy Pop-up Store
Pop-up stores, also known as pop-up shops, are temporary stores where businesses promote and sell their products or services. Small businesses, online businesses and businesses catering to younger demographics have […]
Tis’ the Season for Understanding Alcohol Liability at Holiday Parties
It is once again that time of year when employers are most likely to host holiday events. For many employers, these year end parties are a way of saying “thank […]