Have you recently launched your company website only to be disappointed when it proves difficult to find on Google? It is not uncommon for new website owners to overestimate the volume of search engine-generated traffic their freshly launched site will experience. They anticipate flicking the “on switch” and immediately showing […]
One of the earliest questions you should be asking yourself as an entrepreneur is: “Why should customers care about my product or service?” In business parlance, your unique value proposition is what sets you apart from your rivals. It’s the secret sauce that makes your product something people should pay […]
You’ve diligently crafted a business plan, your financials are on solid footing, you’ve got a curious customer base, and now it’s time to grow your business. There are so many ways this can be achieved, both paid and organic, but in our modern “sharing” economy, one of the most successful […]
It’s October, fall is in the air, and we’re joining in the national celebration of Small Business Week from October 16-20. This presents an opportunity to recognize the contributions entrepreneurs and small business owners make to the economy as well as our local communities. To mark the event, Small Business […]
Small Business Week is October 16-20, 2017 and presents a welcome opportunity to acknowledge the contributions entrepreneurs and small business owners make to the Canadian economy, and our local communities. Events are taking place around the country, including here at Small Business BC. Together with the Province of British […]
In 2011, Vancouver-based lifestyle brand, Herschel Supply, sold 8,000 of their trademark bags to an extremely receptive, but mostly local market. Just six years later, they’ve already sold their 15 millionth bag, expanding to service a global audience in over 100 countries.
At some point in 2016, millennials became the largest single sector in Canada’s workforce. There’s no generation that marketers obsess more about, devoting countless hours attempting to engage with them, understand what motivates them, and what drives their attitudes and behaviors. There is a regular stream of articles examining the […]
Nothing speaks to a customer more than a testimonial or review. It’s something that cuts through all the marketing jargon and tells you what the product or service is and it’s return on investment. Your marketing tells prospective clients how you can improve their lives – testimonials prove it. To […]