Your written materials, from your business plan to your marketing, are often the first encounter a person has with your company. It is therefore important to make sure that your writing is clear, and that it is relatable.
“Marketing & Sales” for Small Business
10 Tips to Convert Your Website Visitors into Customers
Is your website failing to produce significant new leads and clients? This is a typical case of website “non-performance syndrome._
Packaging and Launching Your Product to Market
How many times have you seen a new product fail because the manufacturer overlooked an aspect that prevented the product from moving off the shelf? It’s a costly mistake, especially considering an average product launch ranges from $12-15,000.
How To Build a Successful Online Business
Online businesses harness the power of the Internet to connect with their customers worldwide. It can open doors to a new market segment and promote your product at a minimum […]
21 Quick Tips to Sell More Products Online
If you sell products online, whether it’s a single product or tens of thousands, there are many things that you can change on your website that will increase your sales, even if you maintain the same amount of website traffic.
How to Use YouTube as an Effective Marketing Tool for Your Small Business
With over one billion users monthly, YouTube is a platform that has transformed the way we consume media and share our stories. In fact, most potential customers would rather watch […]
How to Keep Your Clients: Account Review Meetings
While converting new prospects is an easy way to measure the return on investment, there is also often a larger untapped pocket of potential in the clients your company already serves. The first step to accessing this potential is an account review.
What Does Brand Mean: The Basics of Branding
A brand is a set of associations. Here’s how to make your company’s brand experience the best it can be.
6 Benefits of Professional Photography for Your Small Business
Are you looking for ways to make your business look more professional? Although you may be tempted to skip the extra cost and do it yourself, getting help from a […]
How to Get Your Product Into Retail Stores
Are you ready to get your product onto retailer’s shelves? Before making that all-important sale, you must take steps to ensure you can fulfill your contract. This process takes time […]