Wouldn’t it be great if there was someone out there who could show you the ropes to owning a small business? If you get a small business mentor, this can be a reality. However 84 per cent of small business owners are unaware about how to find a mentor in British Columbia according to a recent study by MentorshipBC.
Today we launched the new version of our website. This has been a big project for us, and we hope that the new website will help you quickly and efficiently access the tools and resources you need to start or grow your small business. Involving Our Community Last year, we […]
Your company culture defines the way in which your business interacts with one another and how the team interacts with the outside world, specifically your customers. A report by Deloitte revealed that 94 per cent of executives and 88 per cent of employees believed a distinct workplace culture is important to their business’ success
Your social media audience behave much the way the guests at a dinner party do. Good conversations are started and continued by those that engage in a warm and accessible way. No one talks the inaccessible bragging guy with slick hair.
It’s no secret – starting or growing a business can be stressful. While a small amount of stress can help motivate you, when it becomes unmanageable for either you or your employees, that’s when it becomes a problem.
Let’s face it – Winter can be a bit of a downer! The big build up to the holidays, the pressure to stick to your New Year’s Resolution, the time away from your business with your family and the mountain of work when you return. We’re all dealing with it. […]
With over 1 billion unique visitors each month, YouTube is a platform that every small business owner should consider as part of their marketing strategy. After all, most potential customers would much rather watch an informative video of your company's products and services than reading a lengthy sales letter. Not […]
The 80/20 rule is a simple way of looking at your sales and profit figures to identify the largest sources of contribution. By adopting the principle you’re going to feel like you’re ignoring something, but that’s because you are. It might be irritating at first, but once you start to really analyze your business, you will see not all customers are created equal.
It’s true, all great businesses start with a good idea. But that’s just it – a starting point. Take a step back and look at your idea as if you were an outsider. Evaluate it from a removed, almost dispassionate, perspective to make sure you see all the angles, opportunities and risks associated with it.
Flexible pricing options, great audience targeting, and an amazing user base makes Facebook Adverts an excellent tool to market your small business. Last year, Facebook reported over 1.3 billion active monthly users – with half of those people using Facebook every day. They also claim their app is on 75 […]